Evolutionary Game Analysis And Revenue Distribution Of Joint Distribution In Cold Chain Of Urban Logistics

As the cold chain of urban logistics enterprises located in the suburbs, the large number of supermarkets and malls, traffic congestion, traffic regulations limiting, supermarket goods receiving hours limited and Cold storage/frozen goods storage or transportation need special equipment, makes the cost of urban cold chain is high and the service level is low. Facing this situation, joint distribution become an important measure for raising service levels, reduce distribution costs. Based on that point, this paper launched a demonstration and research.First of all, masters the meaning of urban cold chain and takes the cold chain enterprises in some cities in China as the research object, then analyses the present situation of the cold chain enterprise. In the mastery of the present situation of the enterprise, the paper summarizes the internal and external problems. Based on the analysis of problems, we can get the importance and necessity of the joint distribution.Secondly, based on evolutionary game theory, according to various factors and payoff relationship, establish a dynamic replication model of evolutionary game theory. Then, according to cold chain enterprise in Beijing as the research object, collecting the data of the enterprise, and use of SPSS and Matlab software to show as the different parameters change, the urban joint distribution cooperative and competitive dynamic evolutionary process, combined with practical significance to analyze the evolution of the same time. At last, the paper puts forward the joint distribution conditions.Finally, to establish Shapley value’revenue distribution method which introduction risk factors. First of all, through the Shapley method to determine the initial distribution income, secondly, introduce the risk factors to adjust the income distribution. After master the factors, we can determine the weight of influence factors by AHP and expert scoring method.Then, the weight of each factor re-determine the contribution of each enterprise in jiont distribution,and according to the contribution to adjust the Shapley revenue distribution program, so as to obtain the final revenue distribution program. At last, the simulation analysis section, this paper use Baidu map API open platform and Yaahp software to demonstrate the model.