Research On The Cooperative Mechanism Of Joint Distribution At The End Of City Based On Evolutionary Game

With the expansion of city scale,the rapid growth of urban population,the significant improvement of urban residents’ living standards,and the change of urban consumption pattern,the demand for urban terminal distribution increases greatly,which promotes the rapid development of logistics enterprises At the same time the characteristics of "small batch,multiple varieties and high frequency" of retail terminal goods demand also determine that it is difficult for a single logistics enterprise to reduce costs and increase profits in providing terminal distribution services.Based on the analysis of the competition and cooperation relationship between the main body of urban terminal joint distribution and its influencing factors,this paper uses the evolutionary game theory to explore the evolution law and influencing factors of the cooperative strategy choice of logistics enterprises in the formation and development stages of terminal joint distribution.Result shows that the evolution of the logistics enterprises in the formation stage decision balance closely related to cooperation intention,the cost of cooperation,cooperation benefits is one of the important factors in decision game of cooperation,cooperation benefits greater than the cost are the root causes of cooperative behavior,the government’s subsidies and punishment mechanism can adjust the behavior choice of logistics enterprise,logistics enterprise cooperation decision-making was positively correlated with rewards and punishment strength;The evolution of the logistics enterprises in the development stage of decision balance closely related to cooperation intention,cost of speculation,speculative important factors is to determine the bilateral cooperation,resource sharing of the net income is higher than speculative net income are the root causes of a positive,cooperative behavior,the government behavior of rewards and punishments can adjust the behavior choice of logistics enterprise,The positive cooperation decision of logistics enterprises is positively correlated with the reward and punishment intensity.Based on the above analysis,this paper puts forward countermeasures and suggestions to promote the cooperation of logistics enterprises to promote the joint distribution at the end of the city from the perspectives of reducing the risk and cost of enterprise operation,establishing a fair interest mechanism and giving play to the macro-control of the government,in order to promote the continuous advancement and steady operation of the joint distribution at the end of the city.