Research On PI Design Of Equipment Manufacturing Industry Collaborative Supplier

As the equipment manufacturing industry to target customers on product image requirements increase, product image design innovation is equipment manufacturing enterprises to improve product added value is the inevitable choice of the equipment manufacturing industry, because the product image to a great extent products using parts and equipment product image, so improve the supplier enterprise product image design is the key. Domestic equipment manufacturing industry’s most outstanding contradiction, namely:product appearance does not reflect its intrinsic value, product image is the most important carrier to reflect the brand value.The Pearl River Delta as a coastal city, the development of equipment manufacturing industry also faces a severe test, according to the regional characteristics of equipment manufacturing industry in Pearl River Delta, the supplier has its unique characteristics, because most of enterprises are small and medium enterprises, the cost of their products is the main raw material procurement and processing and assembly costs, ignored the investment in product development and the product design management strategy set resulted in the Pearl River Delta supplier enterprise product image lag, quality low, directly led to the terminal product image lag, reduce product additional value. Therefore, equipment manufacturing industry in Pearl River Delta cooperation supplier PI design needs to be improved, the supplier should follow the pace of innovation to meet the supporting enterprise, product image innovation demand, the supply of products and parts and components based on technical or process improvement, and equipment manufacturing industry product image innovation matched, in order to promote the development of equipment manufacturing industry.In this paper, through the analysis and Research on the equipment manufacturing industry of product image design, product image and product added value and the core competitiveness of brand relationship, to enhance product image as a corporate brand development basic power. In the Pearl River Delta as the study object, looking for the government, enterprises, suppliers and users of the equipment manufacturing industry in the form of cooperation, seek more perfect product image promotion method and train of thought, in order to improve the product image, enhance brand competitiveness of the. The final establishment of equipment manufacturing product image collaboration platform, for the Pearl River Delta and other regional reference.