Urban Five-star Hotel Design From The Perspective Of The Brand Hotel Management

This paper discusses the scope for city type five-star hotel design problem, with special attention to the organization and function from the perspective of hotel management.The hotel building is a complex functional building types, when a new hotel project start in the hotel industry in developed countries, related agencies, including the owners, investors, management companies, design institutes, etc., are to enter at the same time. Practice has proved such way is very important for the hotel construction and operation and also is the most ideal. Its benefits as follows:owners and investors avoid duplication of construction and the economic losses; management companies is to strengthen the brand, to facilitate the future management and operation; design units, is to reduce the blind design, so as to have more energy on grade and personality of the hotel building.While domestic designers are often see hotel as a type, they focus their attention on building modelling, hotel image and luxurious upholstery and ignore the consumer, and the difference of the hotel management system of different understanding and research. To understanding of brand hotels can help us understanding its depth and comprehensive nature of the hotel design characteristics and the needs of hotel management group, which makes the hotel design to stay not only in appearance but more in-depth reflect the significance of the hotel on the use and operation of.Design standards referenced in hotel architectural design are Hotel Building Design Specifications JGJ62-90, the Second Version Of The Architectural Design (data set1994), and the People’s Republic of China Home Star Standard Tourist Hotel. With the rapid development of improved quality of life and the hotel building, the design specification is obviously not keep up with the speed of the hotel development. The first two Standards because of its publication year earlier, in which the functional requirements of the hotel is equipped with relatively outdated and can not adapt to the needs of a variety of new modern hotel in the design process;"national tourist hotel star standard" is an important reference for one of the China National Tourism Administration hotel parallel, published in2003, but the hotel’s design is often reflected in the availability of the content scores did not need the corresponding type of hotel design requirements clear combination and evaluation. However, the number of internationally renowned hotel management company, based on their own over the years accumulated experience in hotel management, developed their own set of design guidelines. It is a summary of the problems encountered in the course of business and the successful experience of drawn conclusions, starting from the operator’s point of view on behalf of the advanced management concept. Higher guiding significance and reference value for the hotel design process in the new version of the dataset prior to publication.In the world Hotels Group, Marriott Group is one of the strong group of brand competitiveness in today’s global hotel, their hotels provide meticulous service and a comprehensive and thoughtful details, rational use of every an architectural space rather than to luxury,"efficient and compact" is the most significant features of the Marriott hotel design standards. it is suitable for the status of China’s hotel development. Therefore, Marriott group management model has very important research value and the reference value.Although local designers’access to fewer opportunities for such brand of hotel design, but to learn from Marriott management model design will improve the awareness and understanding of the designer on other investments of hotel design.