The Study Of Optimization Of Marketing System Of S Company

Marketing system is an important part of Corporation marketingactivities, and it is closely related to the development of corporate. Undertoday’s economic globalization background, Enterprises are facingincreasing competitive pressure. Whether an enterprise can framework foran effective marketing system and to further expand the marketingactivities of enterprises, which will affect the development ofenterprises.This article takes the object of research by the S Corporation’smarketing system(one state-owned heavy duty truck corporation), and focuson the marketing system of the hydraulic lift system(Following SCorporation marketing system specific to the marketing system of thehydraulic lift system).To launch the research to the enterprise marketingsystem optimization from the angle of the hydraulic lift system enterprisemarketing system. Analysis of the marketing status of the S corporationto identify its marketing system existing main issues: the marketing ideabehind the pricing is too high, the dealer channel management is in chaos,a single marketing approach. As well as the problems in the organizationalstructure, business processes, system construction. Specific improvementprogram and the problems for the S-company marketing system: channels,adhere to its direct business model, mainly the rich OEMs driving mode,with the export model of the vehicle, service marketing model; productpricing, customer demand flexible dynamic pricing mechanism and thechanging of the competitors oriented; in product quality, to ensure thequality stability at the same time, accelerate the R&D of new generation products; promotions, rich industry experts, seminars and otherpromotional means. Finally, Put forward safeguards and evaluation methodsfor marketing system improvements of S corporation.