Shengli Oilfield Electric Power Enterprise Marketing Service System Building Project Research

Shengli Oilfield grid is one of the country’s largest enterprises grid. After40years of development, the Shengli Oilfield Electric Power Company has realized the strategic transformation of the "market-oriented and customer-centric" values. Improve service levels to build as the company’s core competitiveness, and have made outstanding contributions to victory in crude oil production, living, and the Yellow River Delta economic revitalization.With the rapid development of the world and the national electricity market, the company gradually emerging in the operational aspects such as infrastructure is seriously lagging behind the grid scheduling system is not reasonable, the information system into the system, safety management, personnel training, and in recent years the Corporation"trinity" of integration on the electricity infrastructure, power resources and power business, build the victory of power "marketing services" system, strengthen the cultural center, authority and basic services, production, business services, enterprise social servicesconcept to realize the full the whole process of conversion from the "window" service "chain" in order to achieve a large marketing services work pattern.In this paper, marketing services, dynamic process control, and Business Process Reengineering business management theory, analysis and integration of multiple levels of business problems, the introduction of customer satisfaction measurement system. The main content is as follows:First, build the infrastructure support system for marketing service system, strengthen the power grid operation and maintenance and scheduling management, construction, safety and economic grid.Second, the IT support system to build the system of marketing services, integration with existing integrated information management system, dispatching automation systems, distribution automation system, remote meter reading system and OA office system and so on.Third, build commitment to service support system, integration to optimize processes, increase internal and external oversight mechanisms, and implementation services to standardized construction, and promote the meticulous management of the electricity.Fourth, build human resource support system activities to a variety of carriers, and strengthen the business and technical training to strengthen the development of qualified personnel.Fifth, the building management system, support system, straighten out the power grid dispatching process, power grid emergency processes, improve process control of production and operation processes, and comb the rules and regulations of the entire company.Sixth, to create the victory electricity customer satisfaction evaluation system, to build customer satisfaction mathematical model to design the survey forms, to analyze the results, take appropriate measures for rectification.Finally, the marketing service system was evaluated in two aspects of social and economic benefits.