The Exporation Of Culture Vitality In The Anciety City Of Lijiang

Lijiang Ancient City, as a World Heritage, the inheritage and development of thiscity’s tradition has been concerned by a great number of scholars and researchers allover the world. Especially within the decades, with the rapid growth of china’seconomy and increase of Chinese people’s living standard, the expenditures on leisureand tourism have an increasing tendency. More and more visitors come to Lijiang andbring huge influences on every aspect of this ancient city. For example, the modernlife-style, the modern cultures, and the fashion mural value not only inject this city thevigor blood, but also collapse its old-fashion and traditional culture somehow.This thesis begins with Lijiang’s old-fashion and its traditional cultures, firstmake a discovery and logic arrangement for its historic and cultural resources. Andthen, analyze the consuming logos within the old cultures. For instance, throughinvestigating the reasons of the three logos “fling, leisure, and romantics”, try tofigure out whether such logos have some relationships with Lijiang’s old andtraditional cultures. And next, based on such relationships, find out the potentialproblems that the logos may have in their future development. Finally, cooperatingwith the theories, figure out a best strategy: how to keep the uniqueness of this ancientcity and meanwhile, incorporating modern life-style in harmony.