The Study On Character Shaping And Designing In Chinese Animation

The animation is typical of the visual arts. A good cartoon must have good characterdesign in order to fully convey the story and character, giving a pleasing visual effect, a strongprofound and humorous impression. It is difficult to imagine one did not attract an audienceresonance can be attractive. With the industry in-depth and extensive process of the animation,the value of the animated character image has gradually been extended to the height of thebusiness operation. In the recent, the creative and cultural guide of the times of the trend ofconsumption has a unique and charismatic cartoon character not only of high artistic value,but also implies a huge market and profit derived from the commodity by the animatedcharacter image animation industry chain, bears the cultural value and commercial valuegreater than the traditional commodities.As a special kind of art form, animation not only undertakes the communication of theculture, but also bring huge economic benefits.For example, the Mickey Mouse of the1930s,the Alice of the1950s,the Sue Monk of Japan in the1980s, the Lion King of the1990s, thesuccess of these animated characters takes to the United States, Japan and other countries ahuge commercial and cultural wealth. Economists draw the animation industry as a "sunriseindustry", especially in the twenty-first century, more defined tremendous potential fordevelopment of core industries.In recent years, due to the large scale introduction of the animation of Europe,Japan andKorea, the penetration and influence of foreign animated character in the Chinese younggeneration living in social reality can not be avoided. According to the survey, the animatedstar in the Chinese animation market efficiency are ranked front abroad. The animation ofChina’s domestic manufacturing accounted for only10%. From above, it can be seen that the development of China’s animation industry still have a lot of problems, especially in theanimation, character design, and lacking of personality. Producers won’t pay enough attentionto the creative attitude and are less demanding standard, and its character design always betoo naive, conservative characteristics, and lack of creativity. Whether in the grasp of thecartoon as a whole or in the depiction or character dynamic there are still many inadequacies.Under the premise of the animation language is becoming more international, cultural andeconomic trade increasingly globalized, we should focus on thinking about how to create adelightful, humorous, animated characters, cleverly highlights the values, customs, aestheticconcept to China the charm of the nation, to promote the development of China’s animationindustry. In recent years, the state vigorously support the animation industry, large and smallanimation bases have been established throughout the country. Chinese animation seems to beformed quickly within a few years. However, while thriving in the industrial situation,gorgeous coat of packaging under the original animation field, the gap between China andother animation States can be seen for all of us. Thus to combine with the development ofanimated film in the United States, Japan, tap horizontal intrinsic link of China’s animationcharacter design, explore the future development of China’s animation industry, and developour animation art are precisely the purpose of the topics.