Study On The Unity Of Visual Identity Brand Of Mobile Internet Company

In recent years, the mobile internet companies have developed rapidly, it is very convenience for people who using mobile to connect with internet. As in the more and more fierce marketable competition, visual homogenization of mobile internet company’s products has become a serious problem, it is planted a hidden danger for the future development of mobile internet company. This situation promote mobile internet company must be focus on the unity of visual identity brand. However, product as the carrier of the company brand, the visual design must be followed the company’s brand. This thesis elaborates both on the mobile internet company and its product visual design, which leads to the strategies for the unity of visual identity of mobile internet company and product. This method results that establishing a inner relationship between the company brand and product, as the same time, users can achieve consistent association through the company brand and its product, it also improves mobile internet company competitive power.First of all, this thesis elaborates the history and current situation of the mobile internet, which leads to the problems of the unity of visual identity in mobile internet brand and its products. Then researches on the theories in art design, computer science, psychology, sociology, marketing and usability engineering comprehensively, and analyzes the influences to the visual identity unity of mobile internet brand and its products. After that, the thesis concludes the relative concepts of the visual design of mobile internet company brand that leads to the research on design strategies in four aspects:brand design of company; appearance design; color system design and mascot design. Starting with the inner link of the visual characters between the brand and products of mobile interne company, this thesis indicates the significance and strategies of the visual design unity of the mobile internet brand. At last, researches on the successful example of cases, such as Baidu, Tencent and Naver, which inspiring the mobile internet company focus on the extended planning both on brand and product that instead of technology, as well, attracting the consumers to choose, use and love their products.