The Research Of Tourism Logo In The General Text Field Of View

Based on the tourism logo as the research object, starting from itsconfiguration, this article analyses the inner link between the tourism logoand the Chinese language text (city name).And in the perspective of generaltext, this article finds that the tourism logo involves literal nature. Thearticle analyses the differences between tourism logo and words and discussesthe limitations and development of the current tourism logo. The paper intendsto study from six parts:The first part is an overview, which includes the current academic researchstatus of graphic symbol and tourism logo and points out the defects and theinsufficiency. Also, the paper tells us the the commercial, aesthetic, andphiologic meaning of the analysis.The second part points out the definition and characteristic of tourismlogo through analyzing the differences between the tourism logo and trademarkand weather forecast logo. Although the threes belong to the graphic symbol,there are many similarities and differences in terms of its design andapplication, as a result that its function and application context isdifferent.The third part is a system analysis of the tourism signs in the aspectof configuration. This is one of the focuses of the paper, laying the foundationfor the analysis of the differents between tourism logo and word below. Inthis part, there will be a lot use of tourism logo collected by now, enhancingthe readability and credibility.In the forth part, comparing the tourism logo and word, we come to theconclusion that word includes graphic nature and tourism logo includes literalnature in terms of configuration and function. But tourism logo is not words.The fifth part analyses the guiding significance of the theory of "Chinesecharacters" for tourism logo design."Chinese characters" occupies animportant position in the theory of philology in China, and this part focuseson application value of the theory of Chinese characters in modern design.The sixth part points out the limitations of the current tourism logodesign and development.