Out Of Nothing-Analysis Of Japan’s Muji The Spirit Of The Design And Brand Strategy

MUJI is a Japanese grocery brand in the creation of the beginning to go to the godfather ofJapanese design, a light, Mr. Tanaka served as its design director, intended to study the brand name is sucha "label-free high-quality products" and therefore focus has always insisted its products simple, concise,human-centered design.MUJI was born after the second oil crisis, when the global economy was plunged into recession.Japan has long trend of high growth economies were forced to end consumers by the prevalence of thebubble economy when the ability to look beyond their own attitude to the pursuit of life, ability to meettheir attitude towards life, the consumer market in a serious downturn in the state. In1980, as Seiyusupermarket own brand, in Seiyu Ltd.(Salson) president embankment clear support to the creation of two,which set off a worldwide wave of the simple and natural style and features the concept of rationalconsumer brand design trends.MUJI focus on showing the texture of the product, packaging and strive to simplicity, usingenvironmentally friendly products do not bleach paper bags. Moreover, from clothes, food to all kinds ofdaily necessities, promote the natural, environmentally friendly, has also been a number of discerningtravelers. In the so-called MUJI philosophy of life, the most prominent is the brand that convey "this islike" philosophy of life, trying to allow people to learn the complicated social life, to find out in line withtheir social position, will be "fit to good "that a healthy, and in this way so that more and more people feelthe MUJI, the Japanese modern design feel and experience the comfortable, natural living conditions andconsumption of ideas.Therefore, MUJI is minimalist, functionalist, ecological design, brand theory and traditionalJapanese aesthetics inclusive,"lonely" as well as the aesthetic ideas "metaphor," the aesthetic and so was aperfect blend. And through the modern design language interpretation, and the release of East-Westideological collisions, thus, it produces a tremendous energy to create a national spirit of OrientalInternational visual brand image.