Research On The Visual Image Design Of Gongrunxiang New Tea Language Brand

Gong Runxiang Chic Tea will be positioned as a brand new sense of tea bar.It aims to create a relaxing and casual space for busy urban women,and to let them enjoy life.Through visual identity design to show the brand culture and core values to consumers.Through visual way to build a bridge between the brand and consumers,and to let them know and understand each other,and then open the door of market for the brand.The market positioning and core values of the Gong Runxiang Chic Tea will be determined through the pre-market research,consumer psychology research,and the investigation and analysis of competitors.I have designed four branding design proposals for the Gong Runxiang Chic Tea.Proposal 1:The combination of traditional Chinese graphic elements and Yunnan's most representative peacock symbol to reflect the beauty of the East,as well as the brand elegant,noble temperament.Proposal 2:From the writing style of Chinese characters,utilize the brand logo to reflect the rhythm and beauty of strokes,in terms of color,emphasize the beauty and charm of simplicity.Proposal 3:To utilize simple,fashionable design techniques to reflect an attitude of the brand—by use the seemingly simplified text graphics to show the extremely elegant of details,reflecting craftsmanship and professional attitude of the brand.Proposal 4:Use the Southern of Yunnan as the starting point,reflect the unique ethnic characteristics of Yunnan,combine the national characteristics and fashion together to show the unique cultural connotation of the brand.According to the positioning of brand target population,my four proposals use different ways to combine the traditional Chinese style and fashion design elements,and then to express the“elegant and healthy”brand concept to consumers.Through the systematically branding design of Gong Runxiang Chic Tea,so that we can make an enterprise be better understand the importance of visual-identity establishment,and can make the brand to gain advantages in the fierce competition of market,also the brand image will be continued and optimize,and eventually a lifelong and irreplaceable relationship with consumers will be established.