The Dynamic Study Of Commercial Window Display

With the development of commerce, the commodity production and the market competition is becoming increasingly fierce, the public demand for more and more, aesthetic and consumptive ability are generally improved, so the commercial promotions are constantly changing. The commercial window, no doubt become businessmen and consumers the best "Communicator" and "Bond". The excellent commerce display window, can show a commodity consummately, relevance information communicating a commodity out, position, returns the reputation setting up the brand image and improving the business family back being able to stimulate consumption, expand selling. At the same time, windows also became part of the whole social environment, reflecting the city ’s economy and culture. However, in our country, the development level of commercial window’s design is relatively low, compared with the developed country. Therefore, we must look for the methods to improve the design level of our business window. This paper attempts based on the dynamic theory of philosophy, psychology and art,exploring the advantages of dynamic theory and the dynamic design of future commercial window design guidance.There are three parts in this paper. The first part, analysing the commercial window "objective" elements, respectively on each element characteristics, the effect and how to use in the show window design. The second part, analysing the commercial window " subjective" elements, are elaborated and discussed. The third part, is based on the results of analysis of the design of the front, and formulate the related dynamic applications.The concept of dynamic study of commercial windows, is an innovative perspective and a new taste. Try to find a more suitable for the development of modern commercial window display of the form. In the design process, to test consider the relationship between people and the window to find a suitable ways and means. Window on the dynamics of business research has important theoretical and practical significance. Commercial paper that the window of the "dynamics" is a promising area of research and can have a very bright future.