Research On Dynamic VI Design Creation In The Context Of New Media

The research object of this paper is the dynamic VI design,specifically studying the audio-visual language elements used in its creation and how to realize the artistic and commercial value.Try to solve three problems:in order to achieve the artistic value of dynamic VI design in art creation,which creative principles should be followed;In the context of new media,what creative principles and rules should be followed in dynamic VI design in order to achieve commercial value?On the basis of the research of dynamic VI design,how to reflect both the value of artistic creation and the value of enterprise business,namely,on the basis of balancing and unifying the relationship between the two.This paper will compare the traditional VI design with the current dynamic VI design in the context of new media,and explain its changes and improvements in the design and application.At the same time,the creative principles and rules of dynamic VI design are summarized and compared through cases,and the author tries to discuss how dynamic VI design can bring business value to enterprises.The finally summarized in this paper willbe the creative rules of dynamic VI design which have both theoretical and practical significance.In terms of theory,it can not only use its dynamic characteristics to enhance the diversity of VI design,but also improve the functionality of VI design application field.Strengthen the theoretical research and further exploration of dynamic VI,improve its systematic and theoretical,so as to promote the further development of VI dynamic design.In practice,this paper proposes to study the application of dynamic VI design in enterprises from the perspective of animation industry,which can provide more convenience for the development of enterprises and make enterprises more inclined to science and technology and informatization.Therefore,the research results of this paper can make ? design in the form of expression and content meaning more intuitive,easy to understand,impressive,which can improve the visibility and reputation of the enterprise.