The Study Of Dissemination Of "Red Culture"

"Red Culture" in the form of the "red tourism" wave sweeping the north and south in2004, in addition to "The "sing red" Communist culture campaign and the "strike black" crime crackdown" movement advocated by Chongqing Municipality in recent years, the words" Red Culture "shows up with a high frequency. But so far, academic neither makes systematic study and precise definition of the red culture, nor has a clear interpretation of the connotation and extension of the red culture. Red culture is derived by the Chinese new-democratic revolution, and internalized with the traditional excellence culture of the Chinese nation.Based on the theme of building an advanced socialist culture, red culture as advanced values of the era of reform and opening up, has the function to build cultural identity for people, to correct decadent for society, to strengthen soft power for country. However, the spread of red culture has’t reach the expectation, what’s worse, the phenomenon of prosperity because the consumer discourse on the red culture has vilified. We can see some spreading of the red culture turns to Vanity projects, anti-cultural phenomenon in the red cultural industries, no resonation with the red culture flourishing, etc.The dissemination of "red culture"is for the media content of red culture information. It is a sacred mission and our duty to make the dissemination better. In the context of Media Convergence trends and new media environment, the dissemination needs more new methods. Such as to improve the attainment of the dominate communicators and, to create new form for the dissemination. The most important thing is to respect for the cultural value of the red culture itself so that we can improve communication effects and the culture can play her proper value."Red culture" can also be protected well and developed healthy.