The Utilization Of The Traditional Elements In Clothing Brand Design

20 years of reform and opening up, China's clothing market experienced two major changes or revolution. The first 80 years of the 20th century, from product brands, varieties, a serious shortage of poor quality to "blossom, spring is colorful." 90s in the 20th century, the Chinese garment industry has completed a great revolution. The theme of this revolution is how to create the local clothing brands and clothing companies. As economic development and the open view, in this revolution in clothing industry, clothing brand's positioning has been placed in a dominant position.A brand grow from birth to the field until it eventually become a strong brand, to go through a long journey. In its growth model, includes brand building and brand maintenance of two stages. It is brand building brand design stage, accurate positioning of the brand based on their own, based on the correct definition of the visual brand communication, brand development assistance with the image of an entity to help correctly grasp the brand direction. System in the use of specific brand items brand the service process, designed to provide a visual brand language translation possible, to achieve visibility into the use of symbolic expression and product of the existence of the state organization. Local clothing brand designs innovative use of traditional elements, but also the design of the spring by the brand to apparel brands itself into a new stage. The traditional elements of the brand products with its own inner spirit and function of visibility not only through innovative design thinking to achieve. Therefore, product and organization can be said that there is compliance with the laws of the visual design features blend of tradition and innovation are important external elements of the brand through the message that it played an invaluable role in the brand.The major factions in the Chinese clothing, the Hang clothes to send the first is not the most prominent, but her combination of traditional elements and stylish design, the rich traditional culture, popular price, gradually graceful and beautiful southern women in China profession to establish its own position. Set design, production, production, sales as one of the commoner Garments Co., Ltd. Hangzhou Jiangnan, the target consumer is defined as advocating a "return to nature" of the urban women. After ten years of development, with natural and comfortable style has won more and more fans, as well as local women's Hang faction leaders. So, the traditional design elements for the innovation of the southern cotton garment brands can get such a huge success.This long-term development gradually slow China's domestic branded apparel industry, no doubt, an exciting dawn. However, behind this halo, we should calm down and think carefully combing through the causes and consequences of domestic clothing brand development and brand positioning, image design, and other aspects of the use of traditional elements of comprehensive analysis, the success of this brand of traditional and innovative elements design a combination of reasons.Paper begins with a brand design from the macro point of view, describes the brand design "to adapt to market competition" and how to "enhance the brand development efforts", and the clothing brand's position and role of design to give a fair evaluation. Then describes the traditional elements in the clothing brand design applications, such as Western design thinking for ethnic, traditional Eastern design elements of internationalization, and in order to point to the use of traditional elements, through innovative means past serve the present and other methods, to analyze the traditional elements and innovative design combined The importance of brand of clothing design.The second part of the traditional elements in the design of clothing brand specific analysis of the use made and proposed based on the use of traditional elements, bold reform design approach, seeking to communicate the brand personality and unique brand symbol, use the same brand designed to establish difference personality insights.The third part discusses the new situation of reform China's domestic clothing brand, in excellent geographic environment and the creative industries south of the artistic highlights of the contrast, under the overall brand design south direction commoner. Material from the location and determine the choice of brand name, to break through conventional thinking with, and then to the visual image of the brand as a whole fresh and clean design. Her innovative approach to interpretation of the traditional with the human feelings of beauty, tradition and breakthrough design and brand management approach in line with the local clothing brand inevitable result also shows that China's garment industry will usher in another spring.In the last part of the key elements of the traditional clothing brand in the south commoner reasons for the design of successful innovation. This section is divided into three sections, from the costumes, use of color, graphics, decorative three areas, the traditional elements of the brand in the use of the in-depth analysis and discussion in order to fully tease out a clothing line how to successfully use of traditional elements, local clothing brand for future reference and reference design.South commoner in this new era by local clothing brand following the successful analysis and design of induction, the successful experience obtained with the shortcomings, a local clothing brand in order to explore how traditional and innovative techniques combine elements of the road, the end of this paper purpose of the study. Seeking to be exhaustive and objective writing, so expect to a certain extent, the future development of local clothing brand designed to learn from a little benefit.