| Since the comprehensive industrialization reform in2003, Chinese film industry had developed rapidly. especial2007, Chinese film industry at whether film annual box-office, domestic film quantity, or cinema infrastructure construction, were presenting breakneck development situation, especially the year2009was known as "the development of a blowout type". Facing the recent Chinese film industry development, theoretical research on the film industry gradually was put on the agenda. Comprehensive the research of Chinese movie industry on the theoretical results in recent years, we can find these theories research priorities often only for the film industry, a link to the whole film industry overall research literature less, and the Angle of industrial economics from the paper comprehensively analysis the film industry are much rarer. Therefore this paper selects industrial organization theory for the analysis framework of SCP paradigm, and combined with the film and its own characteristics industrial types to research the Chinese movie industry form the year2007to2009.Industrial organization theory that the SCP analysis paradigm can be traced back to the book named "the economics principle"which was written by the British economist named Marshall in1890. This book puts forward to the famous idea of Marshall conflict "theory, the conflict.between competition and monopoly, economy of scale and competitive energy. The formation of modern industrial organization theory was primarily the book named "industrial organization" which was written by Bain in1959. Then after further complement, it gradually formed the SCP analysis paradigm namely "market structure-enterprise behavior-market performance ". This paper tries to research the2007-2009annual Chinese movie industry includes production,distribution, showing in this framework,and uses qualitative, empirical, contrast, case analysis and other methods of the research, so as to make rational analysis in the Chinese movie industry overview of achievement, and points out that restrict its development and the defect and insufficient. Of course the significance of this article is a try to research Chinese film industry in the framework SCP paradigm.This article analyzes Chinese movie industry the SCP the framework and combining with the film and its own characteristics, and from the film study discipline angle or film creative actions, thus beyond the weakness that purely from economics to the film industry organization theory analysis. Firstiy in China film industry market structure, due to the differences of film product itself "high concept and mode of films the high cost, high technical requirements and brand effect, in the current limiting entry threshold pillar of the Chinese movie industry "high concept" enterprise types of high barriers to entry. But because the government in the film industry policies, including movie increasingly relaxed the registered capital of the enterprise, and especially fewer limitations to the film industry financing of attention, makes Chinese movie enterprise’s financing channel and more multiple, this way in a certain extent weakening "high concept" film of entry barrier, thus corresponding weakening this type of film monopoly. In market concentration, we to box office revenue for research base, using bain index and implant respectively to2007-2009the Chinese movie industry at annual production, distribution, and the court line cinema in monolithic box office business and related aspects, area business,and makes detailed measurements, and combined with Bain and plant grass out the index of the Chinese film market in monopolistic competition condition and in certain links such as film affections oligopoly issued the characteristics. But with the state financing environment for the Chinese film market further optimization, Hong Kong and Taiwan and foreign capital into the film industry and so on many kinds of properties in China, especially private capital for the further growth, film industry state-owned movie unit to further implement the reform, the Chinese film market will compete to a more healthy and orderly direction.Secondly, in Chinese film industry enterprise behavior analysis, this paper researchs the Chinese film market respectively from the internal organization of movie enterprise adjustment, the movie enterprise financing, film the creativity research and development. In order to adapt to the state monopolistic competition under the Chinese film market, we mainly chose zhongying group and huayi two representative enterprise in China in internal business movie enterprise development and movie enterprise financing two respects do the typical case analysis. Because the movie itself, we attribute to the ideology of "Chinese movie enterprise carrier" zhongying group for example analysing of enterprises as state-owned movie inside the company zhongying group business on the transverse and longitudinal and joint type business integration to ensure zhongying group in the Chinese movie industry core business status. In corporate finance analysis, we chose the largest private movie enterprise huayi for example analyzing the huayi brothers gradually financing mode and its listing and financing, and points out the future movies listed financing will become the main financing style. Enterprise in film marketing analysis, we emphatically from the integrated marketing, films and pricing behavior booked management from several aspects for analysis. In the movie, we research the originality of combining the current "movie creativ" and the film creation and accept, etc in recent years the deflection-proof domestic film, and points out the current domestic film creative types and characteristics of several major.Finally, this article analyzes the Chinese film market performance mainly from Chinese film producers of supply, film technology and quality as well as the construction of box office hit theaters. This part researchs the Chinese movie industry performance objective from the time longitudinal development and the moive market globalization lateral comparison in two aspects of analysis and points out the Chinese movie industry especially what was domestic film in production quantity, and film technology and moive quality, simultaneously pointed out that diachronic progress made in Hollywood films and "high concept" film in production technology, creative mode, box-office returns to aspects of the gap and the insufficiency. In the cinema infrastructure, also highlights the transverse and longitudinal comparison generated conclusion.Overall,the Chinese film industry isgradually overcoming funding scale development through the financing channels and ways of diversification,especially a few big disadvantage state-owned movie enterprise and private movie enterprise are gradually becoming economies of scale effect; Although judging from the barriers to entry into the threshold of the movie industry is relatively lower, but it is very demanding to realize the economies of scale effect of capital and technical requirement in a short time; And from market concentration point of view, the Chinese film market is being monopolistic competition stage, and in some link it affections oligopoly features. These factors suggest that Chinese film industry apparently failed to achieve the effective competition. There is further improvement of Chinese film industry in industrial organization rationalize.In addition, the data collated during this thesis are attached at the end of this thesis for convenience. |
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