Research On The Images Of "Superwomen" Of "Work Place Play" During New Century

Since the new century，with the overall strength of development，the social statusof female improve， knowledge group of women in the workplace number increase，domestic workplace play constantly to be popular， the construction of the workplace“super woman”(elite women) image also like emerge the ground incoming strong，they walked into the general public view， and among them， to contemporary urbanculture as the background， reflect contemporary urban white-collar “super woman”image survival circumstance and mental state of the TV series also more and morepeople pay more attention to the workplace， or even become the talk of ablaze， and atthe same time， achievement is also a batch of various types of， can stay in peoplememory “super woman” screen image. And，according to the study of contemporaryimage interpretation， these “super woman” image sthat is the image， but he is notthe image of his reality itself， but the image construction and architect according toown the aesthetic experience， value orientation， understanding and desires created，in this sense， workplace play of the image also is by no means elite women itself，but the builder and behavior (i.e. TV media workers) consciousness gets filtered to theunderstanding of the mixture.New in mainland China since one thousand workplace play in a series ofconstructing a“tough woman”image，in these“tough woman”image，in accordancewith their characteristics can be divided into tenacious， positive and optimistic; XiaGuRouChang， and rigid-flexible economic; Fanaticism obdurate， maverick threecategories， and was the main reason for the construction from:“she，”the fate of theconstruction of the factors;2it is both sexes creator cultural concept and the differenceof aesthetic mentality; Three is the audience looking forward to the influence of visionand consumer culture. Even so， workplace play in the construction of the “toughwoman”image is still not get rid of construction become “secondary” and “others”fate， still with a strong male chauvinist culture colour. In the image， a womanentrepreneur is still “being seen” aesthetic object. In the male discourse power，“a”image of the image survival conditions and the existing another form of curingstereotypes. The new century workplace play in the construction of the “tough woman”image this cultural phenomenon， its spread the value of the positive and negativeaspects，the BianDaoZhe efforts should be made to act up，take countermeasures，forthe construction of the harmony between the sexes of the poetic culture make necessarycontribution.