The Study On The Traditional Chinese Graphics In Real Estate Graphic Desigh

This paper intends to study the application of traditional Chinese graphics in realestate print ads, explore the Imago beautifulness and succession of traditional Chinesegraphics in modern graphic design and analysis on modern commercial design values.Nowadays many designers are considering how to use the traditional culture and patternfor reference and develop them to create the works of real estate graphic design that notonly embody the concept and fashion of modern graphic design but also reflect thecultural characteristics of different regions and nations as well as their differentappreciation of beauty. This thesis mainly expounds the relationship between Chinesetraditional pattern and modern design and how to use the traditional pattern for referenceso as to create works of real estate graphic design, discusses the combination betweenChinese traditional culture and the modern real estate graphic design.First, expound the concept of traditional Chinese graphics and summarize itsimportant position in modern design development as an essential constituent of moderngraphic design by studying the classical pattern design, color and culture connotation froma primitive society to Qing period china. Second, describe some of the major traditionalChinese graphics in the application of real estate ads and attempt to analysis eventualfactors impacting its development as well as existing problems and reasons, then inquirythe value of traditional Chinese graphic in modern real estate graphic design. Last, reflectand propose the application principles and methods on the basis of the above analysis toexplore the feasibility of commercial value of traditional Chinese graphic applying in realestate graphic design.