The Fairy Tale Narrative Mode Of Analysis For Women’s Cosmetics Advertising

The fairy tale is a common human childhood memories, along with our growing, therehas been in our hearts. The fairy tale brought to people is the courage and strength toovercome difficulties, and the yearning and longing for a better life. When we encounterdifficulties, childhood emotional thinking to think the face of difficulties, convinced thatCinderella is sure to get the Prince, Snow White will overcome the vicious Queen. This is thefairy tale brought to people’s spiritual strength. Especially women, every woman has a dreamof fairy tales in the fairy tale dream, they are the heroine of the fairy tale. Moreover, they alsocontinue to pursue their own dreams, desire for a description of the fairy tale "to live a happylife." However, women in the face of an ideal life and real life, will produce substantialpsychological and physical gap. The need to adjust the gap between state of mind, are widelyused in women’s cosmetics ads.Fairy tale themes and background of women’s cosmetics ads, has a relatively stablepattern in the narrative the way. The fairy tale narrative in women advertising the use ofspecific socio-cultural context, the use of various fairy tale-related symbols described in oneor a series of real or fictitious events, in order to pass the product, brand or corporateinformation, guide and stimulate the audience consumption. Stimulus with the induction ofadvertising is often reflected through the fairy tale narrative. The ads are marketing andprofitability as the ultimate goal, the fairy tale narrative mode is widely used in women’scosmetics ads, naturally derived from the psychological desire of female consumers.Advertising creative advertising in the fairy tale narrative into the essence of the fairy tale,not only to the full imagination, but also gave the audience a trusted platform.Based on the famous "green fairy tale" and "Anderson fairy tale as the prototype,focuses on women’s mode of narrative of cosmetics fairy tale analysis, summed up the fairytale of out specific narrative mode, and analyzes the role of advertising in fairy tale narrative.