The Research On Cultural Industry Competition Ability Of Shandong Province

In recent years, the development of cultural industries has become the talking point ofeconomic and social development. Cultural industry is the sunrise industry of globalizationage in21st century. In the period of transformation of the mode of economic development,cultural industry has become an increasingly important factor of competitiveness and theimportant support for economy and social development. Shandong province also putforward to develop cultural industry during the12thfive-year plan, to promote it to be thepillar industry of economy. Shandong province has its advantages in developing culturalindustry and also obtained some achievements, but there are also some problems in thedevelopment of cultural industry. What about the present condition of Shandong culturalindustry and which are the strengths and weakness comparing with other provinces, theanswers to these questions is conducive to make strategies for promoting competitivenessof Shandong cultural industry.On the basis of reviewing the concepts and theory of cultural industries at home andabroad, this paper describes several characteristics of the cultural industries, gives the basicmeaning of the competitiveness of cultural industries, and analyzes the impact factors ofthe competitiveness of cultural industries in terms of economic fundamentals, productionfactors, market demand, the development of related industries, industrial innovation, policyenvironment and corporate strategy. This paper analyzes the cultural industry developmentstatus of Shandong province, and reveals the advantage in the development of culturalindustry in Shandong Province as well as shortcomings through qualitative analysis.Through competitive evaluation and analysis of production factors, demand factors, factorsof related industries, the production factors of competitiveness and innovative factors, thispaper builds the cultural industry competitiveness evaluation index system consisting offive factors and17competitive indicators. According to the evaluation model, thecompetitiveness of the cultural industry in Shandong Province ranks in the first level,which indicates a strong level of competitiveness; the competitiveness of impact factorsbelongs to the middle and upper level. Compared to the overall competitiveness level, production factors and production competitiveness factors are strong in competitiveness,innovation, and related industries, as well as market demand is relatively weak.According to the results of the analysis of the evaluation model, this paper puts forwardsuggestions to enhance the competitiveness of cultural industries in Shandong Province interms of government level, industry level and enterprise level.