The Analysis On The Competitiveness Of Gansu Province's Cultural Industry

Cultural industries have become one of the fastest growing industries, and it has the advantages of low resource consumption and high economic returns. From the angle of the world, It's also becoming one of the important standards of measuring the country or the region's economy or comprehensive competitiveness. Recently, China has issued many policies about cultural industry, and the work of legislation has made some progress. Thus there is a good environment for the development of cultural industry. Lately, Gansu has been trying to develop cultural industry. Since 2004, Gansu has pronounced to speed up the construction of the characteristic of Gansu province, and to improve the strength of cultural industry. Thus, it will become a new economic growth point. The development of Gansu's cultural industry started late, and there is a large gap about scale and some other perspectives, compared to other provinces. Study on development of Gansu cultural industry, and enhance the competitiveness of Gansu cultural industry will be very necessary.This paper is combined with the Diamond Model and the academic achievements of scholars around the world. My study includes the development of Gansu's cultural industries, and the competitiveness of Gansu's cultural industry. This paper includes five parts. Firstly, I summarize the definition and classification of cultural industry and cultural industry competitiveness including the process of building the system of cultural industry's competitiveness. Secondly, based on the scholars about the competitiveness theory and Diamond model, I combine these theories with the characteristics of cultural industry, and find out the factors that affect cultural industry competitiveness, which includes the production factors, demand conditions, related industries and supportive industries, enterprise strategy?enterprise structure and trade competition?government behavior. Thirdly, Combined with the data, this paper introduces the scale and structure of the status of the development of cultural industry in Gansu, also the features of Gansu's cultural industry and its competitiveness features. At last, in reference to the index system of science, relevance and operation, the construction contains the production factors, demand conditions, related industries and support industries, enterprise strategy, enterprise structure and trade competition, the basic factors of the four interrelated ones. It also contains the auxiliary element of the cultural industry competitiveness evaluation index system including government behavior. This paper analyzes the competitiveness of cultural industry in Gansu and the other 26 provinces also through empirical methods, which is factor analysis. In conclusion, the government has been supporting the development of cultural industry, and the scale is growing fast. But the comprehensive competitiveness of cultural industry in Gansu is weak. There some shortcomings like the companies are lack of profile?the industry does not develop in a balanced way, there is no sufficient and effective demand. Also, there is a lack of competitive environment for cultural industry. Gansu should strive to promote the pubic cultural needs?promote innovation?create good competition environment for the development of cultural industry?promote the fusion of cultural services and related industries.