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Inexhaustible Source Of Artistic

Posted on:2013-05-29Degree:MasterType:Thesis
Country:ChinaCandidate:T T SongFull Text:PDF
GTID:2235330395980263Subject:Fine Arts
Abstract/Summary:PDF Full Text Request
The vigorous development of modern society makes people’s risingliving standards, the material needs of people also have higherrequirements. Modern packaging design with social and technologicaldevelopment, has its unique characteristics, it should meet the aestheticneeds of the people, not only the appearance of novel, but also a uniquevitality and emotional expression, so as to allow people in the purchaseprocess purchase desirable goods, packaging design is an indispensablepart of human life. A full of vitality modern packaging design works, notjust rely on the modern technique of expression to get the public recognition, is the content of this deeper cultural connotations should beintegrated into one. With the continuous improvement of people’s culturallevel of only the appearance of fine packaging design can not meet theaesthetic needs of their growing. Deep cultural connotation of thelocalization of design is the important part of modern packaging designelements, but also the future direction of development of the packagingdesign. Modern packaging design culture and life as a fundamental, and itsdevelopment is built on top of the cultural foundation, and in many waysto pass a certain amount of cultural information. Packaging design cultureof each nation to form their own cultural system, which is characterized byclosely linked with the development of history.Therefore, the innovation of this paper is: indigenous, ethnic impact onmodern packaging design for the cut at eight, reveals how modernpackaging design to reflect the national culture. From the culturalconnotations of the modern packaging, in particular, the demonstration ofthe localization of this point of view of the design system implanted in the necessity and inevitability of the localization elements of design inmodern and future packaging design, and use logical reasoning andexamples to explain and case analysis of the method of combiningelaborate.National indigenous culture of packaging design is mainly reflected inthe concept of packaging design culture, which reflects the psychologicalcommonality of the entire nation. Different nationalities, differentenvironments will inevitably lead to different cultural values, they directlyor indirectly reflected in their own design activities and products, thusaffecting the creative design and style. China is a long cultural history ofcivilization, the history of precipitation leaves us with a wealth of artisticresources, in particular, is a unique Chinese calligraphy, Chinese painting,paper-cut of the unique technique of expression, to the modern packagingdesign provides a wealth of design material and inspiration, how to drawnutrition from the traditional culture to create their own ethniccharacteristics of the packaging design, it will be a modern packaging design can stand out in a number of design fundamental.Each geographical region, ethnic, not only with its distinctive culturalcontent, packaging design culture in every era there are absolutely specificcontent, also has its own design system. China is a multi-ethnic country,the broad essence of national culture bath, from which to extract thegraphics, colors, countless. Modern many excellent designers have paidgreat attention to explore the nation’s traditional design elements withmodern design concept fusion, stitching and combination of methods,different cultures, different eras, different styles of design elements subtlytogether, breaking the traditional the creation of the boundaries will bedrawn from different cultural elements from the group, stitching, structure,innovation and a new design system, gives rise to many association.Eastern, Western, classical, modern, all kinds of elements collide witheach other, into the modern design thinking, fresh breath, the work revealsthe epoch-making cultural connotations. Chinese classical tradition,graphics and color to a reasonable use of modern packaging design is to show the best methods of expression of the cultural connotation of thenational character of the goods, but also to adapt to the localization,nationalization of international design concept.
Keywords/Search Tags:modern packaging design, cultural connotations, localization, nationalization, design system
PDF Full Text Request
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