Research Of Influence Factors To Communication With Customers In Working Of Bartenders

Communication with customers in working of bartenders is a special kind of communication. Though the communication is not a duty or responsibility of the bartenders’ job, it will happen during the work time naturally, necessarily, and sometimes accompanied by economic benefit. In1970s, a lot of researchers in American and Europe had tried to research the communication of bartenders in working by interview and experimental way. And with the development of China, the culture of bar has also been developing, communication with customers has also become a part of daily work of the Chinese bartenders. Recently, there come two new themes in this research field, informal caregiving and intervention to alcohol intoxication.Qualitative interviews were conducted, and1Japanese bartender and8Chinese bartenders (all males) had taken part in the research. The interview data was fully transcribed and then analyzed by grounded theory approach, with the help of Nvivo8software.The results demonstrated that:(1) Personal factors and external phenomena are two main influence factors of the communication with customers in working of bartenders.(2) In personal factors, openness and carefulness are the central traits of the bartender job, and the threshold of danger firstly in communication adjusts which one of them will be expressed. The threshold of danger has been decided by bartenders’own needs, external rules and so on. The threshold of danger will be shifting by the change of needs or rules.(3) And the resource of the occupation central traits is occupation role integration, including the integration of personality, capability, need, and all kinds of external rules. A good integration will make a bartender feels satisfied and proud in working.(4) The external phenomena are stimulation to cause the behavior of bartenders, so researchers have to think about the external phenomena by the dimension of danger. The "Safety-Dangerous" dimension can adjust the behavior of bartenders because of the threshold of danger of bartenders. The openness will be firstly expressed in the safety phenomena, bartenders will serve the customers by wine and conversation; and carefulness will be firstly expressed in the dangerous phenomena, bartenders will stop serving the customers by wine or conversation. From this, external phenomena can be used as independent variable when research the informal caregiving and intervention to alcohol intoxication of bartenders by experimental way. And there is a "Grey Zone" in the dimension of danger, different bartender will give different reply in the grey zone, so the signal detection theory (SDT) maybe can be used to research the width of the grey zone. There is an extraneous phenomenon in the communication of bartenders, it should be eliminated as extraneous variable in researching the behavior of bartenders by experimental way.