Return Of The Flag Of The Essence-Find Connotations Design Memory Point

In many of today’s media dissemination, information symbols mark as acommercial brand of the market economy,Has penetrated into all levels of social life.Symbol recognition, the brand information dissemination and market effects withaudience-oriented. To understand from the point of view of design to create the logographic concept of meaning and artistic expression, and the logo graphic visualrecognition of creative basis. While the meaning of the logo reflects the expressionproperty of the flag, but must focus on how to embody the identifying characteristics ofthe flag as a precondition. Especially in the design of corporate visual image recognitionsystem, signs identifying characteristics are particularly important.In this paper, the identifying characteristics of the flag as the research object, tostudy the relationship between form and content of the new design context,contemporary logo design concept, the change in the form of internal causes andhistorical necessity to explore, so designers logo design style and expressions tounderstand more systematic. Visual communication design combined with theoreticalknowledge to understand the cognitive rules of logo design, collate and analyzeeffectively improve the strategy of sign recognition. On this basis, the combination oftheory and practice, the new domestic and foreign, classic logo design case in-depthanalysis and reflection, change and development from the configuration concepts, forms,ideas connotation discussed logo image.At the same time, the analysis of globalization, nationalization, emotional designbackground, logo design, discover an inherent requirement of the logo design,summarizes a series of more creative, more in line with the aesthetic needs of thecontemporary audiences are more effective in attracting the design method of theaudience’s attention and further reveal the nature of law characteristic of the logo image.Analyzed from different perspectives significance of national culture in logo designlogo design to grasp the spiritual core of the traditional culture, and into the modern logo design and the realization of human in the form of external dry injected movingideas in our design and content, to create outstanding cultural connotation and artisticworks. The only way to make the logo design to adapt to the development of the timesand the needs of society.