The Design Study Of The Modern City Bus Body Advertising

With the rapid development of modern city public traffic flow media， the bus has becomethe most important means of transportation in China is in the city， is closely related withpeople’s daily life. The bus in the city shuttle， become people around the main traffic tools，which for the bus body advertising become the foundation of outdoor media advertising，but thebus body advertising present in the form of design is still exposed many problems，such as bodyadvertising creative performance dull tasteless， advertising design color is not harmonious，content layout of chaos， publicity and element composition of non-standard and so on. Such abody advertising not only for the image of the city brings a new bright spot， but played adestructive effects.Based on the specific case of bus body advertising， combined with the Liaoning Shenyangarea bus body advertising design manifestation， analyzes the body advertisement concept，advantages， city environment， the basic principle of design process and so on several aspects，and put forward reasonable improvement， according to the existing problems and shortcomingsof the bus body design is put forward the principle， process on the specific， had more specificsuggestions for the design and operation of bus body advertisement， the article is divided intosix parts， the first chapter introduces the research method， research at home and abroad， theoverall analysis of the research status and significance of the topic， and provides a theoreticalbasis for the following content. The second chapter introduces the form of bus body and itsperformance characteristics and basic characteristics， combined with the theoretical basis of thefirst chapter puts forward the concrete case， played the role of connecting. The third chapterintroduces the bus body design for influence in the city culture， combined with the specific caseanalysis， clear the importance of city bus body advertisement. The fourth chapter focuses oncombining the Liaoshen region common advertising case analysis of the specific design of thecommon body advertising elements， design principles and the matters needing attention， clearthe basic requirements of vehicle body advertisement design. The fifth chapter is on the wholebody advertising from design to specify and analyze the running， the car body advertisingprocess， make the advertisement run more smoothly and specification. The last part is theconclusion，make a summary of the whole research contents of the paper，the design principlesshould be paid attention to the design of modern city bus body advertisement and the mattersneeding attention， operation of the body advertisement to put more specific suggestions. Thestandard content and design of city bus body advertising performance become improve busmedia， public media can guarantee the healthy development of the key to continue. In this paper， through the analysis of Liaoning province Shenyang bus advertising forms and presentsituation， the importance of research on and design principle of the city bus advertising on citydevelopment， and put forward the corresponding countermeasures to improve the quality of busadvertising.