| In the "retail is king","terminal winning" marketing era,terminal stores has become home textile distribution channel in the most key nerve endings and means of competition,make a scientific, attract consumer eyeball markets become home textile enterprise management main factors and important means.In recent years,the photo-image display mode is one example.Photo-image is the visual and communicable,not only can build a distinctive sales environment, still can fully convey product information, service concept, constitute a strong field charisma,to attract customers and arouse their desire to buy.But according to the research and analysis,photo-Image culture in home textile stores display application is still there are many shortage,related theory study also less and mostly stay in a brief description and no concrete analysis stage. Therefore, the photo-image culture in home textile stores display application of this subject, for enterprises in the image culture innovation application suggestions, has certain social value.Combining with china’s home textile store display of the actual situation of development, through a large number of literature reviewing,home textile markets visit investigation,the researchers own display work experience,as well as to the image culture,stores marketing knowledge learning,at first the photo-image,photo-image culture concept are summarized, analyzed the image in today’s society cultural characteristics and value orientation; and at the conclusion of the stores display function, basic elements, planning skills, based on the analysis of the current status and trend of domestic stores display.Then, by analyzing the image culture in the present home textile stores display application present situation,combining with the investigation questionnaire, the image culture in home textile stores display the role and existing problems. Finally, use3.0marketing theory, this paper proposes image culture in store display of innovation the application suggestion.This paper argues that the image culture in home textile stores display application is not only a sales approach, is also a kind of culture, its function is to transfer the value of the brand concept, causes the consumer resonance, thus it can effectively promote sales;Image culture and marketing3.0concept to home textile stores display has a strong guidance;shall be by strengthening the media publicity, organization image culture association,etc. In consciousness caused the attention of the decision-makers, so as to improve the image culture in the present home textile stores display existing in the degree of understanding the problem of low;From the Chinese traditional culture, the humanistic spirit and brand style, store environment four aspects, the establishment of three-dimensional image culture marketing system, perfect the current content is not abundant enough problems; From the right way, the latest technology, the method to establish the scientific and normative visual marketing system, and solve the problems such as single form.With the development of science and technology, believed the future in the image culture in home textile markets will display more yuan,but as science and technology service forever in humans,home textile stores display images culture should always around the consumer inner needs and brand value idea above. |
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