The Construction Of Service Government Moral Image

The government needs to adapt to the development of the economic system and thedevelopment of the society, with the rapid development of economy in our country, thesystem of government already can not adapt to the needs of the development of thesociety. Since the reform and open policy, our country government faces is faced withmany new problems, emergency frequency, the government image is not optimistic.How to shape the government moral image, so as to better reflect the characteristics ofservice-oriented government, has become our country government in front a importanttask. The construction of moral image for the government now, few people on thedomestic research. Therefore, the author wrote this article, hoping that moral image ofthe construction of Chinese government can provide a theoretical reference.The first chapter, the main influence factors of service-oriented government moralimage and the necessity of the construction. First of all, for the government of themeaning of moral image, and the characteristic factors such as made to define theconcept. Then, point out that the service government moral image of the main influencefactors. At last, from four aspects analyzes the necessity of constructing the moralimage, highlighted the government moral image construction in the process of buildingthe service-oriented government significance.The second chapter, the dimension of service-oriented government and the mainproblem of construction it. First, put forward the service government moral image of thetarget, with emphasis on the equity and justice, honesty responsibility, honesty and highefficiency, service innovation, democracy and the rule of law in five aspects, clarify thegovernment image should be what kind of moral, for the moral image idealizedgovernment provide theory basis. Then, points out that the service governmentconstruction of moral image appeared in the process of the main problems and theimpact of these problems.In the third chapter, the path of the construction of moral image of theservice-oriented. To service government made reasonable orientation, so as to determinethe service government moral image construction goal; put forward the servicegovernment moral image of the construction of concrete measures.