The Theory Of The Obama Administration's New Media Diplomacy

New media is a social networking service supported by Internet technology. Obamaadministration gradually built up their characteristic New Media Diplomacy with thesummarization of Bush administration’s general diplomacy failure and correspondingdiplomacy experience on new media technology, which supported by Smart Power theory.New Media Diplomacy of Obama Administration means that, in order to maintain anddevelop the United State’s interest in the information era, America actively participate in theforeign publicity and diplomatic affairs through social networking technology. After theshaping of New Media Diplomacy strategy, Obama administration made some adjustmentsabout their diplomacy policies. The policies include not only setting up correspondingdiplomacy agents, but also promoting the double-track new media diplomacy, which means,on the one hand, America administration lived up to the New Media Diplomacy in frequentforeign affairs; on the other hand, the administration promoted the New Media Diplomacyby cooperating with NGOs, high-technology companies and the Rebels of foreign countries.Apart from these policy adjustments, President of United States Barack Obama andSecretary of State Hilary Clinton have made several of speeches to develop New MediaDiplomacy strategy. At the same time, Moldova’s Revolution (2009), the IranianPresidential election (2009) and politic turmoil in West Asia and North Africa (2010-2011)also illustrate New Media Diplomacy. Frankly speaking, these diplomacy practices achievedsome effects, while they showed the characteristics like “carrying out-adjusting-re carryingout-readjusting” of America’s new media diplomacy. However, New Media Diplomacy ofObama administration has several limits. The essence of New Media Diplomacy of ObamaAdministration is aim to control other countries’ Internet field by the help of America’sdominant advantage in technology area, strive for the dominant-right in information age,meanwhile, maintain the single polar situation by suppressing its enemy countries andfinally protect the nation interests of United States. That is against with the world tide,which has a theme, peace and develop. The future of New Media Diplomacy still worth further closely attention.