The Research On Public Participation In China Public Diplomacy

Nowadays, diplomacy has expanded from political and military fields to areas of economic, social, cultural and so on. It has been difficult to fulfill the diplomatic target simply rely on traditional ways. Meanwhile, because the interactions among nations have been more and more frequent driven by economic globalization and informatization, governments gradually lose the monopolistic power of information. Thus, the public have more opportunities to gain political and social information abroad, and participate in diplomatic communication and decision making process. Especially, as the improvement of the quality of citizens, the enthusiasm of public involving political affairs has upsurge to high. Under this circumstance, public diplomacy emerges from the fact that world opinion influences the state behavior and foreign relations in an unprecedented way.Public diplomacy is a sort of diplomatic approach through which a government using mass media to raise its popularity and reputation, create a favorable international environment for public opinion as well as set up a good image of the state. The public character of public diplomacy, of which facing foreign publics, is calling for brand new diplomatic idea and behaviors. In the mean time, behavior subject of diplomacy also need to be changed. As a main body of participation in public diplomacy, the general public is recognized as equality, affinity and low risk, which is an important supplement of government diplomacy, as well as essential resource in the practice of public diplomacy to discover and integrate. Therefore, introducing the general public as the behavior subject into public diplomacy means to broaden the channels and platforms for public participation, it would also make full use of public diplomatic advantage and carry out more activities regarding foreign relationship thoroughly and comprehensively. In brief, it has been an inevitable trend in the new period of public diplomacy’s development.This paper is focusing on how to improve China’s public diplomatic competence. The general public, served as behavior subject paticipating in public diplomacy, has been divided into several classification for the purpose of researching background and function of the participation. Then, I borrow some successful examples from the world’s representative countries on the subject of public participation in public diplomacy, and do the analysis on the way of public participation in public diplomacy. Finally, I focus on the study of public participation in china’s public diplomacy, coming up with the existing problems and defects of public participation, and put forward some useful measures to promote the competence of China’s public participation competence in diplomacy.