The Research Of Relations Between Government And Media In Public Crises

In recent years, the public crisis occurred frequently, seriously affected the normal operation of the economy and society. In dealing with public crisis, how to maintain the public interest and public safety, the benign development of society, has gradually become a country government difficult problem. With the rapid development of information technology, public right-to-know requirements continue to improve, the government is no longer the only participate in main body of public crisis management, the media in public crisis has a duty to provide the truth of the incident, and the correct guidance of public opinion and supervision, government and media only benign and interactive relationship is established to effectively solve the public crisis.The effective interaction between the government and media covers many contents, though the comparative analysis, we find out the gains and losses of the Chinese government:Since reform and opening up, our government make good use of the media active role, such as from a passive response by the Government to take the initiative to deal with crisis, from the tradition response to public opinion to guide disaster relief and so on. This paper explores from the public crisis of government and media roles, summarized China’s current government and media relations for the existing problems and the reasons, the public crisis of government and media how to establish the benign and interactive relationship and puts forward some positive suggestions.The first part:the crisis of public government and media positioning. Analysis of the government in the public crisis management responsibility; the media in the crisis management of the public crisis management, as well as the relations between government and media in the course of development.The second part:the crisis of public government and media relations for the example analysis. By three public crisis case reviews in public crisis management in the process of the government management and media relations change, as well as new media rapid development to the traditional politics and media relations bring grim challenge, analysis of the current government crisis management in the public and media interaction in the problem of existence and reason.The third part:improvement of the public crisis management the government and the media in the benign and interactive relationship of the path analysis. This part analyzes how the government should construct the benign interactive relationship with the media, and the government should how to more effectively use the power of the media to deal with the public crisis.