Under The Background Of Globalization Of The Singapore Public Diplomacy

As an important part of national strategy and foreign policy, Singapore’s Public Diplomacy combines the wisdom of the Eastern&Western civilization. Taking the creation and output of Singaporean national brand as its goal, public diplomacy has expanded the breathing space for Singapore and strengthened its discourse power. It’s worth mentioning that Singapore has won the recognition and respect in Asia, even worldwide.In the context of globalization, Singapore’s public diplomacy almost covers all aspects of Foreign Affairs. In this paper, attention is paid to the Overseas Development Aid Diplomacy, Water Diplomacy, Convention Diplomacy, and Cultural Diplomacy. It has no doubt that Public diplomacy in Singapore is led by the government, and has established a linkage mechanism of government and corporates, including non-governmental organizations, trade associations, enterprises as well as other social organizations. At the same time, Singapore smartly spreads its national image by conducting a series of programs and activities.In short, Singapore is now on the way of innovating its ideology and method in public diplomacy. Considered as the model of small country with great diplomatic vision, it can offer us a comprehensive solution that integrates the modern material achievements and post-modern spirit.