China Mobile Company Home Endowment Service Development Strategy Research Of Inner Mongolia

Along with the medicine circulation system reform, China retail drugstores have deve Constructing home-based care services system, we should follow the principle of demand orientation, utility maximization and combining social benefits with economic benefits. From the perspective of home-based care services, we will combine the strength of family, social service organizations and governments. According to the different economic levels of the older age groups, we can establish the system platform of the government as leading, the family as core, the social old-age service agencies as supporting.Regarding on the real requirement and purchase intention of home-based care services in investigation and analysis, on the basis of experience of domestic and foreign home-based care services system construction, combining with the actual situation of our country, we put forward design for home-based care services system. Together with family, social service agencies and government various functions, we step by step form the common cooperation, mutual promotion of the organism. Considering the elderly different economic level, we will build up home-based care services system of multiple levels which matchs various grades service combining free, low compensation, compensation.As it is a critical period in this paper, synthetically appling strategic management theory, PEST analysis, five forces model, SWOT analysis and other methods, we analyse the macro environment of development,the competition environment and the internal environment of Inner Mongolia China Mobile home-based care services. According to the new situation and new issue for Inner Mongolia China Mobile, together with overall strategy of China Mobile Group Company, we put forward difference competition strategy for Inner Mongolia China Mobile home-based care services strategic goal. Finally, we give the implementing advices for home-based care services business proposals, which expect to provide some beneficial suggestions for constructing home-based care services system practice.