Research On NHVA And Enterprise Performs Community Responsibility Based On Visual Angle Of Cooperation Alliance

As economic globalization continues to develop with its subsequence social interest playswith enterprise interest and nonprofit0rganizations grow widely, which have leaded to asignificant change on traditional views on enterprise values and responsibility. Nonprofitorganization cooperates with enterprise to achieve social responsibility has become animportant solution for nonprofit organization development as well as a strategetic tactics forenterprise to strengthen its competitive edge.Nanhai district of Foshan city, which is one of the cradles of national ceramics industryand modern textile industry, has positioned itself to a top level in terms of economydevelopment in Guangdong province. With the driven of internal economy and externaleconomy, middle&small scale enterprises have become major actors for economydevelopment of Nanhai. Unfortunately the nonprofit organizations in Nanhai haven’t reachedto a sufficient cooperation and interaction with enterprises, on one hand nonprofitorganizations lack of abilities of competence construction and capacity of branded projectsoperating and they’re also weak at enterprise supervision and cooperation mechanism, on theother hand enterprises have spontaneously focused on profit-seeking with less regards tosocial responsibility, by operating without self-discipline and supervisor they’re easy to bemotivated by short-term economy interests. Therefore it’s been a tough challenge to driveenterprise social responsibility in Nanhai moving forward.Based on interpretation of “nonprofit organization” and “enterprise responsibility” withreference to the background, mechanism and module of nonprofit organizations at home andabroad cooperate with external enterprises to perform social responsibility, this article wouldlike to carry out a profound discussion in consideration of the realistic conditions on howNanhai Volunteer Association(NHVA) as a nonprofit organization cooperates and interactswith enterprises to proceed community responsibility. It will be mainly focusing on agreementbetween Nanhai Volunteer Association(NHVA) and its cooperation alliances in the meantimestudying on how does Nanhai Volunteer Association(NHVA) create cooperation relationshipwith enterprises under different properties and carry out community responsibility which is inorder to on one hand study how could Nanhai Volunteer Association(NHVA) promotecooperation alliances to fulfill community responsibility on the other hand study how couldcooperation alliances assist and propel further development of Nanhai VolunteerAssociation(NHVA) during social responsibility fulfillment. According to the analysis on howNanhai Volunteer Association(NHVA) improves community responsibility performance by building up cooperation alliance module, it’s expected to explore an appropriate enterprisecommunity responsibility performance module of Nanhai style and also aimed to search amethod for nonprofit organization develops itself by utilizing external enterprise resource.