Research On Service Marketing Strategies In Shenyang Mingwang Law Firm

With the acceleration of China’s Socialist Modernization Construction and the process of managing state affairs according to law, the public demand for professional lawyer services will be rising constantly, which provides favorable opportunities for profession of lawyer, there are many problems in the development of law firm, there is urgent need to research the legal services marketing of law firms to enhance the service quality of law firms.With Shenyang Mingwang Law Finn as the study object, based on the characteristics of the service marketing, service marketing mix of7Ps theory, this paper analysis the current situation of Service marketing in Mingwang Law Firm, that the current the firm’s marketing conservative, method of finite, basically still in the type small workshops on the traditional marketing mode.based on the analysis of the advantages and disadvantages and the target market positioning of Shenyang Mingwang Law Firm, in which focuses on the specialization, the misunderstanding existing in the marketing strategy of the low level of market-oriented operation, simple replacement strategy marketing abound, the lack of service profit chain theory for the law the service value of the understanding and application of quality of service process, scientific and other issues, and then, the paper uses STP model to fame, Shenyang Mingwang law firm market segmentation, will the firm’s target market is divided into five parts, legal services, legal services, high-end real estate personal legal services, legal services the administrative organ, criminal agent service, established in the high-end legal services market positioning to the "customer needs" as the core. Finally, using the7Ps service marketing mix theory, put forward the service marketing strategy to improve the law firm, which is determined by the civil, economic, administrative areas of business as the core, product combination strategy to further expand the high-end customers and non-litigation business, at the same time, and not the industry to establish vertical strategic alliance, in order to cover the whole operation process of enterprise unit the required services, construct the pricing strategy, personnel strategy and service product portfolio strategy closely, at the same time, the diversification of the law firm in terms of promotion, sales strategy development, standardized service process management and presentation are also put forward reform suggestions.