Under The Background Of Government Affairs Public Government Image Creation Research In Our Country

At present, our country is at an important period of social transformation, thedevelopment of all aspects, including political life, economic life and cultural life, areconfronted with the unprecedented great transitions and big changes. Especially theestablishment of the contemporary market economy system and the development ofsocialist democratic politics, promote the social democratic ideas, awake participationconsciousness unprecedentedly, the public demand more and more to protect theirright to know and participate, which virtually put forward higher requirements forpublicity of government information and creation of image. In addition, with the rapiddevelopment of science and technology and the network media, we have entered anera of information explosion, all kinds of information doping, propagationoverwhelming, which make the public difficult to distinguish between true and falsein a short period of time, thus easily lead to the spread of rumors. In this case,irrational cognition of the public to government information appears, which couldseriously affect the government’s image in the eyes of the public, shake the legitimacyof authority of the government, eventually lead to social instability, cause socialunrest. Therefore, under the background of government affairs public, the governmentmust ensure government administration transparency and authenticity, try to avoid thespread of rumors and create a good image of the government.So, under the background of government affairs public, what kind of role ourgovernment will play in the process of social development? Currently, thegovernment cannot be the same as before to easily monopolize information, controlstatements, and the media is no longer just as " mouthpiece " for the government, theyare more willing to be as pioneer of information trend, to convey information to thepublic for the first time. Of course, due to the limitation of the media’s pursuit ofinterests, the public information they delivered may not be practical, which requiresthe government to strengthen the relations with media public to ensure the reliability of media information the public obtained. Therefore, building a good governmentimage has become an arduous task in front of our government.Nowadays, although shaping our country government image has obtainedcertain achievements, there are still many difficulties and deficiency, in the context ofadministrative transparency, facing up to problems during our current governmentimage-building, analyzing the reasons, putting forward the correspondingcountermeasures are very necessary. In view of this, based on the background of opengovernment, the thesis analyses the present situation of our government image, andputs forward some countermeasures and suggestions on improving the informationdisclosure system, strengthening communication between the government and thepublic, working for media public relations and establishing a good professional imageplanning agencies etc. for the creation of a good image of the government. In thispaper explored a new research background related to the theoretical analysis andresearch in the existing categories of government image theory research, Thatopenness in the background of the new era. Government affairs at the newbackground of our country government image mold proposed the new time request.Asa result,This article put government image in the era of open government backgrounddiscussed, To avoid the big and empty superposition theory, It also has importantpractical significance.