Study On The Strategy Of Building China’s National Image

The contact and communication, cooperation and competition between countries become more and more closely, along with the development of globalization, the deepening of economic integration and the continuing evolution of the world pattern in today’s world. As a sovereign state in the world today is particularly important soft power-the National Image plays an increasingly important role in the international community and should more and more arouse our attention and focus. It is very important and significance for the promotion of nation’s interests and it enhance understanding and trust with the international community to build a harmonious development of space with establishing and shaping a good National Image. How to understand the National Image, how to improve and enhance the National Image, has gradually become a consensus of the international community and new research directions as the National Image is an important intangible assets.China is a country with a long history with the twists and turns of the emerging powers, the past three decades, China’s social and economic sustained and rapid development of the comprehensive national strength and international status has significantly improved. We should clearly see both a period of strategic opportunities for China’s development, at the same time also faces many new problems, new contradictions and new challenges. One of the biggest strategic challenge to the current China, is the "National Image". It is a vital and worthy research in the current development process for today’China that how to effectively shape the spread of China’s National Image, so as to demonstrate to the world a true China, let the world know China.This paper includes introduction, text and conclusion as the theme of China’s National Image. Introduction explains the realistic foundation, theoretical significance and the research situation at home and abroad. Chapter1start from the concept and meaning of the National Image, pointed out the significance and necessity of shaping the China’s National Image. The second chapter analyzes the status quo of China’s National Image, pointed out that the China’s National Image is far behind the self-perception of the reality of the development of China and the Chinese people. The third chapter points out that exist in the current national image of the problem. The fourth chapter is a core part of the full-paper, discusses the strategy of China’s National Image which is starting from the establishment of China’s National Image positioning.Deeply involved in the process of globalization, China’s foreign needs internal need to deepen the reform and development of the moment, a clear understanding of external description of the status quo of China’s development and China’s development direction and trends, establish a comprehensive National Image communication strategies, establish with the development of China-quite a good image of the country, will win a more favorable international environment for China’s sustained and healthy development.