Research On National Image Building Of "Bell" Column

"Bell" international news commentary column originated in November 2008,is the People's Daily international department lead writer launched,this is the People's Daily "guojiping" commentary column after the establishment of the most representative international news commentary column.,is that the "bell" for the bell has the deep implication of "Jing Shi Zhong",its full name is the voice of the "great power",which has been launched in China is in the international anti-china opinions swirling,the main purpose of the column or in a timely manner to the problem of marking and China for international hotspot issues to clarify deeply in order to make the audience at home and abroad to further understand the voice of China,big image.Through the research,it is found that the international news commentary in the column of "bell" is by no means ambiguous in the overall viewpoint clarification and exposition,and has a strong sense of right and wrong and values,especially in the field of international public opinion for some china-related remarks can always respond in a timely manner,when the public opinion is not expanded clearly to voice China's voice.At the same time,in the topic selection,"bell" also has a keen insight,grasp the most hot topics for comment,highlighting the country's position.It can always seize the best opportunity,in the shortest time to make the voice of major countries in the international wide spread,the party media to play a strong public opinion guidance."Chime" comments with professional and easy to understand the comment language,strict logic and argumentation to create their own characteristics of the comments,and constantly enhance their own credibility,its national image at home and abroad to build,played a decisive role."Bell" arbitrate china-related issues and hot issues in both at home and abroad to express China's positions and propositions,actively guide public opinion at home and abroad,conducive to China's public opinion environment,makes the step by step,the international community China's voice to be heard,to reduce China's misreading,resist the Chinese attitude even further change to willing to know the real China to accept China.In today's era of spreading the sound of China and shaping the national image,compared with some in-depth but obscure articles,what the audience needs more is a direct and concise attitude and opinions that need no more embellishing."bell" undoubtedly achieves this.It has a "clear stance and quick response",and always responds to major events in a timely manner.Its preciseness as a party media makes ithighly convincing.As the mouthpiece of the party and the people,"bell" is able to accurately convey the official position,the Chinese nation's sense of honor in the first place,to occupy the international public opinion actively,actively guide the direction of public opinion environment for China's development at home and abroad,so as to show the image of a responsible big country and style,in the international community to shape a responsible,positive,peaceful development,China civilization open image of great powers,China in the international society has more and more to speak,in virtually national voice also unceasingly to enhance.