| The people’s army is an important force to protect people’s life stability and safeguard national defense security.It is of great importance to the development of the country.As the key link of military recruitment,the propaganda of conscription is an indispensable part of spreading the military culture and mobilizing national defense forces.The propaganda video of conscription,which integrates many elements such as text,image and sound,is one of the important means of the propaganda work.The recruitment propaganda film can mobilize the visual senses of the viewing object,and form a strong visual stimulation with the magnificent picture.The dissemination of the propaganda video can not only enhance the sense of domestic and national distress of citizens,but also play a role in increasing the number of troops and improving the quality of the army through the positive construction of the image of the army,and the role of shaping the image of Chinese army and promoting the style of China’s great powers.Through the arrangement of existing materials,the author finds that: the research on the propaganda of the army mainly focuses on the following aspects: first,the research on the dissemination means and effect of the recruitment publicity video;the second is to study the policy documents and laws and regulations of the existing recruitment from a macro perspective;thirdly,the exploration of the innovation of the recruitment publicity video in the Internet era.But few researches on the military image shaping of the military propaganda video.This paper takes the video of conscription publicity released by China military network from 2012 to 2020 as the research object,and studies the relevant theories of communication and semiotics.The research finds that the military image is inseparable from the national image.What the Chinese military recruitment propaganda video shows is not only the army that can listen to the Party’s command,win the war and have a good style of work,but also represents the image of China’s state the army of "peace division","martial arts division","civilization teacher" and "justice teacher".The author analyzes the image of the Chinese military recruitment publicity video,and analyzes the visual communication,image symbol,narrative perspective and defamiliarization of narrative symbols from the visual symbol construction and narrative technique research,so as to explore how to use visual symbols and visual narration to shape the military image in the process of text production,and summarize the image shaping of China The strategy of military image shaping in the military propaganda video is found out,and the corresponding countermeasures and suggestions are put forward.The development time of China military recruitment publicity video is relatively short.With the improvement of China’s international status,the development direction and development concept of the propaganda video should keep up with the pace of the times.This paper is a sustainable exploration of the image building of the military in the Chinese military recruitment propaganda video.It is hoped that it can make a little effort to the development of the propaganda video of the Chinese army. |
