Function Research Of The Mercerization About Social Change In Rural Areas During The Transitional Period

During the period of social transformation, China’s rural society is at the stage of transition from traditional society to modern society, namely the rural social development has changed from its guided by the government gradually to the combination of government and the market dual orientation. In this stage, it is both an opportunity and challenge for the rural society which is involved in the marketization during this stage. In the tide of marketization, marketization as urbanization, industrialization and modernization, not only has a profound influence on urban community, also impact on rural social.During the transitional period, under the action of market, rural society has some market-oriented characteristics in many fields such as economy, culture and social life, which are discussed from economic, political, cultural and other dimensions. On the political dimension, the policy of rural development has shift and rural grassroots power controls appear relaxed. On the economic dimension, rural production and consumption have market features. On the cultural dimension, it’s mainly embodied in Cultural resources economization, the rationalization of culture idea and the utilitarian social transactions.Based on the functional study of the relevant sociological theory, expand the function of rural social changes in the market during the transitional period. Marketing as one of the modernization power of rural society, it has certain functions about economic, cultural, political, and social life in rural areas. And it focuses on researching about the marketization of rural culture function in this paper. In generalizing, marketization in the rural social changes exist a transition function, integration and differentiation, assimilation and urbanization functions. Market-oriented transformation function is mainly to promote transformation of government function, the transformation of social structure and cultural tradition. Among them, the transformation of traditional culture function embodied in the transformation of the rural poor to the rich cultural, the emotional value to the tool rational values and the local custom culture to the mainstream culture. Integration and differentiation function of marketization mainly displays in the rural power capital, economic capital integration, as well as the rural social differentiation. Assimilation function of marketization mainly reflects in the rural cultural life level, such as the villagers’ life style and consumption idea showed a trend of assimilation. In addition, the current rural in the background of urban-rural integration, market-oriented to promote rural urbanization role cannot be ignored, its function in promoting the planning of rural social space and promoting the construction of rural spiritual civilization.Marketization of rural social change, of course, there are features, also has some negative functions. Marketization of rural public services, which is dominated by the government exists alienation phenomena of the function. Consumption, the villagers with marketization and assimilation, consumption concept has become increasingly the same as the citizen, who have changed their consumption concept from material to spiritual consumption levels. During the rural marketization process, there are some unreasonable phenomenon of resources integration, and contributed to the social basic contradiction.Through the D village case and related questionnaire analysis, based on the related theories and methods of sociology, especially structural functionalism theory, comb and integration on the marketization of rural social changes of the functions. Based on the functionalism theory of parsons, and discusses the rural social system function of marketization, namely the government-led rural marketization, economic and the villagers marketization correspond to the political security, social system, economic system and cultural personality support system in Parsons, according to jointly promote the new rural construction. At the same time, we need to strengthen guidance and reinforcement the positive function of marketization and need to be avoided and resolve negative function of marketization. And the marketization of the rural social changes plays a positive function as much as possible to deliver positive energy and promote the harmonious development of rural areas.