Sports Industry Comparative Study Of The Development Impact Factor

Sports industry as a worldwide sunrise industry, has a very important significance inpromoting economic development. With China’s economic growth and industrial restructuring, thedevelopment of sports industry has received unprecedented attention. At the same time, many yearsof rapid economic growth caused fast increase in living standard and change the country’s socialstructure, people’s need of health, entertainment, leisure and so on become more and more strong.The sports industry has a relatively slow development, and the proportion in the national economyis not high, it also reflects China’s sports industry lacks of effective supply. Therefore,understanding the mechanisms and impact factors will become particularly important for the sportsindustry development. The article try to analyze from the angle of sports industry’s demand andsupply, considering economic factors, social factors and the sports industry production base, sousing economically more developed eastern region as an example, studying the sports industryimpact factors. Based on these, the paper obtains a comparative analysis and offers feasiblesuggestions. The article consists of three parts:First, the second chapter of the paper is a theoretical analysis about the sports industrydevelopment impact factors. After reviewing the concept of the sports industry, we delimit sportsindustry’s definition in this paper and analyze the characteristics of sport products. By sportsindustry’s demand and supply, we start the comprehensive study. We think the economy is the basisfor sports industry’s development, social system is the system elements, and industrial productionis the objective conditions of its development.Second, the third chapter of the paper starts the empirical analysis of the impact factors. Basedon the general development factors of sports industry, this part evaluates and compares sportsindustry’s factors of eastern China’s eleven provinces by building an indicators system, and gettingthe scores and sequence about the sub-indicators and the composite indicators. Afterward, weanalyze sports industry’s development of favorable and adverse conditions in various regions.Finally, the article gives the policy recommendations about the development of sports industry in China. Based on the analysis, we consider the layout and optimization problem of the sportsindustry in eastern China, and give the policy recommendations.