On Impact And Countermeasures Of We-media In Terms Of Ideological And Political Education In University And College

As the important part of new media,the brisk development of We-media manifests the huge catalysis of science and technology,as well as the inner dynamic of information in the times of big data,accompanied by the expansion of user market,update and development of feature of times,massive emergent multiple forms of media bring about new opportunity and challenges,under the new situation,hold the development discipline of We-media and group feature of undergraduates from the prospective of We-media and ideological and political education of undergraduates,deeply analyze the influences of We-media on the ideological and political education of undergraduates,explore the measures of career of ideological and political education is the necessary choice for improving the effectiveness of ideological and political education of undergraduates,fostering the work of ideological and political education,innovate the practical path of ideological and political education of undergraduates.This dissertation combines the feature of We-media,list the ideological and political education of university as the research object,stand point of the times background in the We-media,base on the existing theoretical results,comprehensively adopt literature research method,interdisciplinary research method and interviewing method to do analysis and research.At first,it briefly introduces the concept of We-media and ideological and political education of undergraduates,as well as the connotation and feature of ideological and political education of undergraduates under the times of We-media.Also,it simply analyzes the generality of “uses and gratifications” effect,“agenda-setting” function,“spiral of silence” phenomenon of the communication theory with ideological and political education of undergraduates,further analyze the positive and negative effects of We-media on the ideological and political education of undergraduates,it turns out that although We-media expends the channel,improves the influences,optimizes the environment,fosters the demonstration effect of ideological and political education of undergraduates,it also weakens the role and status of educators of ideological and political education,hits the ideology of undergraduates and authority of mainstream ideology,challenges the management model of typical work of ideological and political education,disturbs the guidance of public opinion and priority of work.Besides,having done the interviewing research of situation that undergraduates use We-media,and analyzed the precise situation,as well as the existed problems on the progress that they use We-media,it focuses on the ability differentiation of teacher and students,the misunderstanding of We-media application,short of flexibility within the model of We-media education,and lag of construction of We-media platform.Meanwhile,it concentrates on the causes that We-media exerts on the ideological and political education of undergraduates,reflects the scare capacity of information and technology toward educators,value orientation and deviation of behavioral choice of undergraduates,education resources of ideological and political education that depends on We-media are insufficient,and the faultiness of management of We-media vehicle platform.Ultimately,according to these problems and situation of ideological and political education of undergraduates through We-media,it put forward the present ideological and political education of undergraduates should foster the construction of We-media platform vehicle,attach importance on the media literacy education,improve the educator's comprehensive ability,innovate the education model and development path to enhance the effectiveness and pertinence of ideological and political education within the We-media environment,accelerate the reform of ideological and political education of undergraduates in the new times.