Research On Subject Culture Position Of City Image

As the carrier and result of human civilization activities, the city not only displays physical form such as the image of the city and whole modality of the environment , but also expresses a cultural phenomenon and process. City is understood and felt by people through the accumulation and expression of this "cultural symbol" such as city image. City image is a comprehensive reflection of the state of urban development, its position is the premise of the city image design. Position refers to each actor’s thinking and behavior process when seeking life in the social competition , and rational thinking and behavior mode of the social existence.At present the blind Westernization and growing convergence of the Chinese city image, makes urban local culture gradually lost. Urban culture is the combination of material and spiritual wealth in the city formation and building process . In the process of urban development ,different cultural environment is created by people in different historical periods and different regions. Japanese architect Kisho Kurokawa, said: "We created the city is to create a culture, if the city built is just for economic purposes, then people of the city are very unfortunate. " Therefore, the value of city image position is to find and reshape the advantages of urban individual culture.Based on the practical problems faced by the current development of Chinese cities image, this thesis studies the subjuct culture position in the city’s rapid economic development, to promote the regional implementation and returning , and integration in the regional culture. The theme of city cultural position should inherit its history, stay focused on present and look forward to the future, then re-create on the basis of the urban culture on its own. The paper tries to explore the method which will lead the city image’s subject culture position to be successful.At first structures the city miage’s subject culture evaluation guideline system,then based on the principle and theoretical basis of subject culture position of city image to posite the subject culture, and to guide the city image design.