Research On Green Consumption Mode Of Contemporary College Students

From the industrial revolution to the intellectualized today,human beings are constantly exploring natural resources,combining science and technology,changing our living conditions and living conditions.Since the founding of the People's Republic of China,China has made use of its vast resources to promote the development of economy,trade and science and technology.On the one hand,these developments have upgraded China's status as a big country and made China gradually become a powerful country.On the other hand,these developments are at the cost of sacrificing our living environment.Especially in the last century,China's scientific and technological means are relatively backward,and a large number of minerals,trees,land,water and other resources have to be mined,causing serious damage to the ecological environment.Whether in China or in the world,ecological imbalance and deterioration of human living environment have brought tremendous challenges to human development.Green production,green development and green consumption have become an important issue today.Therefore,this paper takes the green consumption as the breakthrough point,takes the university students as the investigation object,through the analysis of their consumption concept and consumption behavior,obtains the overall consumption characteristics and existing problems of the current college students,and on this basis,puts forward the cultivation path of the green consumption of University students.At the same time,considering the strategic layout of the ecological civilization in the "five in one",the paper considers the theoretical and practical significance of the concept of "green consumption",expecting the college students to "externalize and internalize" the green consumption,so as to make efforts to promote the green development of our country.Firstly,this paper analyses the meaning and formation factors of green consumption mode.Among them,in the analysis of green consumption mode,the concept and characteristics of green consumption are summarized,and four consumption modes,namely,moderate consumption,environmental protection consumption,spiritual consumption and scientific consumption,are discussed.The green consumption mode is mainly caused by the improper human activities and the deterioration of the social environment.Secondly,taking college students in Tianjin as the research object,this paper further explores the problems and causes of College Students' green consumption mode.Among them,the problems of College Students' green consumption include: low awareness of green consumption,lagging behind of green consumption behavior and limited level of green consumption.College students' problems in green consumption need to be explored and excavated from both their own and social aspects.Finally,aiming at the problems and reasons of College Students' green consumption,this paper explores the positive countermeasures of cultivating green consumption from the school level,family level and individual level.Through the investigation and conclusion in this area,this paper tries to think about the green consumption of college students and the cultivation path,so as to contribute to the implementation of green consumption,green development and sustainable development.This paper mainly uses literature analysis,questionnaire survey,descriptive analysis,cross analysis and comparative analysis to carry out research and writing.At the same time,combining with economics,sociology and the Sinicization of Marxism and other related disciplines,this paper analyzes the current situation of green consumption of college students from multiple perspectives.Therefore,the innovation of this paper lies in the innovation of research perspectives and research methods,using SPSS20.0 to carry out data statistics and descriptive analysis,which also makes the current characteristics of College Students' consumption behavior more intuitive.