| For so many years,the educational fairness of compulsory education, especially the problem of school selection has been in the process of the development process of the stage of basic education in China, and to be getting worse at present. As the aim of building a harmonious society enter into the vision of government decision-maker, build an important part of the education fairness has also become the focus of attention of the community as a harmonious society. Equitable education focuses on solving the problem of school choice. Since the beginning of the21st century, our government on the problem of school choice a series of practice clearly prohibited by the name of school choice as to collect any fees of the students receiving compulsory education, and introduce relevant measures and regulations, but has still not been a fundamental shift. Caused by the failure of the system of laws and regulations change people’s thinking. The current government attaches great importance to the issues of educational equity for the solution to the problem provided a rare policy change opportunities.Of Western consumer behavior theory as an analytical paradigm, start from the perspective of behavioral decision-making, were selected from school choice consumer information processing and decision theory, the household consumption budget line theory, and cultural and social stratification theory of three to explore the rural compulsory education, school choice consumption of non-equilibrium reasons and propose targeted solutions.Parents access to a variety of information, screening education investment decisions driven by the pursuit of utility maximization, misreading of the relevant information, the blind pursuit of the future benefits of education, and encouragement of such psychological factors direct the formation of school choice behavior of the occurrence.Consumer budget, the lack of theoretical knowledge, as well as the distribution of household consumption budget is unreasonable, the family will be a lot of money capital into their children’s education process, the formation of a Matthew effect, and long-term return on investment in human resources makes the "Investors" I believe that these investments has been transformed into the child’s human capital for the knowledge, skills, quality, and indirectly led to the occurrence of the phenomenon.Rest on its laurels and social stratification of cultural heritage has resulted in school choice, the different groups in the attribution of its school choice, the social lower class school choice is to let their children through education into a higher class; community to higher levels of school choice is to allow the child will be able to maintain itself and even the family’s existing resources and position, or enter a higher class. However, regardless of what kind of class by means of which want to either maintain existing resources and status, or to reach a better stage of development to enter high society, but at least not worse than their parents. This is one of the main factors leading to school choice, and other traditional Chinese culture, ethics, morality is also caused by school choice factors.Solve the problem of school selection must be placed on the background of the education reform carried out under the comprehensive management of the multi-disciplinary perspective. First of all, the key to deal with school choice to take the relevant policies in the government, as well as to promote the implementation of the policy, make comprehensive use of educational means and legal means to lead public opinion and propaganda, to create a good atmosphere of public opinion. Second, vigorously support the development of weak weak schools, to create features to create a "brand"; Finally, the compulsory education enrollment system reform and innovation, and seek a reasonable effective institutional arrangements, to eliminate from the system of school choice phenomenon, and thus fundamental to the realization of China’s obligations education fair. |
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