The Research Of The University Students’Reading Situation

"Reading" is one of the important activities of human heritage of spiritual civilization, and carrying forward to reading the content of media also has an extremely important influence on reading activities. In Chinese history, has never been no lack of update of the text symbol vectors, the evolution of the promotion and contribution. The invention of papermaking changed the ancients originally expensive and cumbersome, such as bamboo, silk and other stupid media approach to reading, and the invention of printing is originally a small minority of reading activities have become the public up, it is apparent, reading activities development are inseparable from the host to read the content of the medium of continuous improvement and innovation, and read the contents with the reading of the media change occurred in the corresponding changes.Today, new media is awash with the rapid development of the original entrenched tradition of reading media. Whether it is a major websites scrolling mouse click in the table, or fiddling with the phone buried in transit subway, mobile tablet PC or electronic reader, have to admit that this new digital reading is ever-present moment. More and more people are played out. However, the reading of the new media in the timeliness, convenience has incomparable advantages of the traditional way of reading, but read the characteristics of its "light reading" and "fragmentation" is likely to create a thinking inert, the lack of systems thinking and the drawbacks of the judgment had caused concern in society.To form the primary task should be to obtain information by reading a certain body of knowledge, the way of thinking, and rational thinking skills, logical thinking and judgment ability in university students, high contact frequency of new media is bound to their reading activities have been affected. Read the status of this group by the method of empirical investigation, inspection, to survey a reading of university students today, the reading media and the attitude to reading media, reading preference, the length of time of reading, reading purposes, the method of reading, after reading the effect, and analyze the reasons for the reading quo.The solve the reading problem of the university students,schools should put forward opinions and recommendations to cause the attention of the media practitioners and educators, regardless of college students, or the media, school or society other relevant organizations institutions have to deal with college students in media literacy education, especially reading improvement of media literacy, and to assume corresponding responsibilities.