Longitudinal Reseach On Automobile Social Network Community

With the emergence and rapid development of the social networking services(SNS) community,for example RenRen nets, Happy nets, Myspace and 51.com, People put forward higher demand for the SNS community. More and more people can’t find the sense of reality, who used to login the RenRen nets. Therefore, the SNS community is expected to be precise, vertical and fine but specialized, such as the SNS community for area or vocation.The Longitudinal Reseach on Automobile Social Network Community blending in the concept of SNS is a milestone in the community development process. The Automobile social network community can build a communication platform for people, who often deal with the car, including owners, prospective owners, employees in the automotive industry and car enthusiasts. Furthermore, it is a new interactive network communication mode based on the automotive industry and able to construct real relationships for user groups.This paper put forward the vertical online community in the background, on the basis of the significance and methods from sociology, psychology, design science and related field is discussed.This research chooses the social networks as a starting point. First, We will summarize the characteristics and classification of network community. Second, the characteristics, current situation and existing problems of Automobile social network community will be discussed. Finally, on the basis of this conclusion, the concept of automobile social network community is proposed. Moreover, this study mskes an ananysis of market need and product need through careful market survey. In the last part, this paper presents a new desigh of i.bitAuto community platform in the web 3.0 environment, intergration of SNS and personal space function.