| The sports industry originated from horse racing in the United Kingdom. However, the prosperity of the sports industry started from the professionalization and commercialization of sports in the United States, which is one of the typical Western countries. Sports have already been a global media for political, economic and cultural communications. It is one of the essential tasks for the current development of China’s sports industry to update the knowledge, to transform the mindset, to strengthen the acknowledgement of the sports industry. Development of sports industry in China only started twenty years ago, but within the twenty years, the sports market system has basically formed its own framework, which shows the characteristics of short-term and rapidness, large-scale and comprehensiveness, involvement and efficiency, and up to international standards.In order to be economically strong in the West of China, Shaanxi must has the unique characteristics in the economics, education and culture. Sports industry, as defined in a cultural context, is one of the important tasks under the portfolio of building a strong western province.Shaanxi to build the West economically strong province, characterized by strong economic, scientific and educational, cultural, sports, cultural context, the construction of the western province. "12th Five-Years Plan" period, the development goals of the sports industry in our province:to build a comprehensive sports competitions, performances, sports and leisure, fitness, sporting goods, processing and marketing, sports skills training and other body industry-focused, reasonable structure, benefits are good, with Shaanxi characteristics the sports industry. Therefore, the use of the scientific concept of development, analysis and study of Shaanxi Province Sports main industry development status and development trend of Shaanxi Sports comprehensive, balanced, sustainable development has great significance.This thesis analyzed the development of major sports industry in Shaanxi Province through the methodologies, such as literature survey, on-site research, interviews with experts, questionnaire, statistical method and so on.Firstly, the market of the athletic performance started late but is developing rather fast. The incentives should be given to the local government to host the sports competitions and develop the sports tourisms by making use of the regional distinctions of the natural and cultural resources. The share of the athletic performance market will be increased among the total income of the whole sports industry. Secondly, the market of the sport and recreation, which contributes to the sports industry significantly as a key role, has been well-developed. Providing the customers with various, multiple and diversified services will guide them to the healthy, scientific and civilized consumption of sports services.Thirdly, the immaturity of the main part in sports market, the incompleteness of the management system and the lack of the highly qualified talents causes the unavoidable problems.Fourthly, considering the background of "12th Five-Years Plan", the only way to promote the development of the sports industry in Shaanxi province in a healthy manner is to continuously reform, deeply enhance and coordinatively promote the interactive development of the main sports industry with the other relevant industries.Fifthly, In order to develop the main sport industry in Shaanxi, one must adhere to a developing road in the way of the government-led, point-to-plane, and gradual development. Therefore, the sport industry can be the source of income, which supports the growth of the overall sports undertaking in Shaanxi and accelerate the pace of the economic construction of a strong western province.To achieve goals above, corresponding strategies are given for the development of the major sports industry of Shaanxi Province sports development.1, strengthen market management, the establishment of laws and regulations, improve policies; 2, and actively cultivate Sports Entertainment Market; 3, vigorously develop the athletic performance market; 4, sports personnel training, sports training market environment; 5, the advisory team; promote interaction with the link to industry development. |
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