Research On The Current Situation And Countermeasures Of The Management Of College Sports Venues In Shaanxi Province

With the continued development of China's economy, today's national consumption level, consumption structure is undergoing profound changes, sports leisure consumption as a proportion of the development potential of the national consumption structure occupied more and more, as the government the fitness as a national strategy, more people rising enthusiasm for physical exercise, physical exercise sharp increase in the number of population in the face of the current situation, China's sports stadium resources preached serious insufficient to meet the people's physical fitness, recreation entertainment. In this context, the university stadiums in the fitness industry have been given a new mission, Chinese universities have a more abundant stadiums resources, give full play to college sports venues to serve the community features a contemporary Chinese sports development need. Therefore, in order to better adapt to the market economy, to meet the fitness needs in the current total number of stadiums rapid growth of short-term difficult, rational development and effective use of existing resources College Stadiums in solving the problem is most Effective Ways.In this study, the current College Stadiums in Shaanxi Province as the research object, the integrated use of literature, expert interviews, questionnaires and other research methods, Shaanxi Province,22 colleges and universities sports venues operation and management, including open case management, operating efficiency and other factors made a detailed investigation and analysis to identify the factors which affect the operation of venues put forward practical suggestions for improvement and development of measures to provide a theoretical basis for scientific and rational use of College stadiums in Shaanxi province, at the same time to promote the development of the sports industry, the implementation of fitness, promote the construction of public sports services provided theoretical reference. Survey analys is found:1.College Stadiums in Shaanxi Province is relatively abundant, but stadium uneven distribution of resources, college sports resources in northern Shaanxi Xi'an relatively more abundant in Southern universities, sports venues and facilities complete major universities and high level, generally speaking, university sports stadium resources in Shaanxi Province to miniaturization, the low level of diversification based.2.College Stadiums in Shaanxi Province management model based sports management department; venue construction funds mainly rely on government funding and school self, lack of social capital to participate, more single source of funding channels.3.The main problem of the College Stadiums in Shaanxi Province management that exist:the lack of professional venue management personnel, management level is not high, relatively backward management philosophy; inadequate management system construction; simple marketing tools obsolete, lack of innovation; service single form; College stadiums in sharing resources and social aspects, needs further development and use;4.The main factors affecting the operating efficiency Stadiums Universities in Shaanxi Province is the degree of emphasis on leadership, location and size of school facilities and venues, schools and support services.Through the university stadiums in Shaanxi Province management situation and factors analysis, proposed to speed up the development of university sports venues appropriate measures:1, increase capital investment, expansion of multi-channel sources of funding; 2, change management concepts college sports venues, and strengthen business awareness; 3, strengthen the introduction of sports venues professionals to improve the quality of personnel management; 4, stadium rules and regulations to improve the construction of colleges and universities, the establishment of professional management mechanism; 5, to increase the propaganda stadiums and universities, to expand marketing; 6, Universities play their own advantages, rich management projects and service means.