The Studyabout The Development Status And The Environment Trends Of Golf Course And Driving Range In China

Golf is a healthy leisure sport, in recent years the surge demand of golf enormouslypromoted the development of golf course and driving range, by the end of2010it has builtgolf course458and driving range582in China, and golf has become an important way ofrecreation.The rapid development of golf course also highlights a series problems, such as somedevelopers have weak legal concept, they ignore the legal procedures and violate compassesillegal to construct; Durning the development process, amplification the derived function ofgolf course and driving range and off its essence, which lead to the structural surplus; Golfindustry policy is not perfect, and lack of unified administrative management andself-discipline; The operate and management ffect is not beautiful, part of the course anddriving range feed by villa.Golf regain to the Olympic in2009brought new opportunities, at the same time, thedevelopment trend of golf course and dring range also have a series of changes, the specificperformance is:(1) in legal and policy environment level, land policy still strictly limited, taxpolicy in the golf began to appear good signs after golf regain to the Olympic;(2) the culturalenvironment for public opinion was better than before, but the whole situation remainsadverse;(3) the ecological environment factors gradually become one of limiting factor ofagainst golf course and driving range;(4) the domestic macroeconomic environment is morestable, social group for golf consumption is swelling;(5) golf are on the Olympic programme,and create a good sports macro environment;(6) in management environment level, wideconsumption demand will promote the course to an open business model.In view of the development problems and the environment development trend, this paperputs forward the following countermeasures:(1) the development of golf course and drivingshould give full play to the power of the government and industry organization, make thedevelopment of the industry standard to achieve self-discipline;(2) use all sorts of mediachannels, and strengthen the golf culture to disseminate and popularize;(3) perfect ion thedesign and management system, realize the maximization of green environmenta l protection;(4) realize the golf course of diversification gradually, stimulate the consumption demand;(5)strengthen the golf and related industry degree to realize comprehensive development.